About the position
SoFi is seeking a highly motivated self-starter Direct Mail Marketing Associate who thrives in a fast-paced environment. Our Direct Mail Marketing Associate will manage Direct Mail targeting strategy, execution and reporting, ensuring that our Direct Mail campaigns are effectively reaching and converting our target audiences. At SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. And that starts with you.
Responsibilities
- Drive targeting strategies for both prospects and current SoFi members.
- Responsible for ensuring that monthly Direct Mail campaigns meet or exceed product goals each month.
- Own the strategic planning and campaign roadmap for the targeting of monthly Direct Mail campaigns across multiple SoFi products.
- Organize brainstorms and planning meetings across SoFi teams and subsequently bring these ideas to life in upcoming campaigns.
- Leverage real time Tableau performance data to make informed recommendations on upcoming Direct Mail campaigns and create test and learn plans.
- Gain alignment/approval for monthly campaign strategies from internal stakeholders as needed to move forward.
- Collaborate with Direct Mail creative team, ensuring that creative strategy aligns with targeting strategies.
- Follow all updates to SoFi products that could have an impact on targeting strategies.
- Stay on top of the competitive Direct Mail landscape.
- Once strategies are approved, oversee that all campaigns are executed as intended.
- Oversee each step of campaign execution from start to finish with the appropriate internal and external teams.
- Work hand in hand with Direct Mail’s Project Manager to ensure that all timelines are achievable and deadlines are met.
- Partner with SoFi’s Marketing Data Science team, working closely with them to ensure that approved strategies are successfully put into market.
- Collaborate with internal Lifecycle Marketing, Marketing Technology, Project and Engineering teams as needed.
- Continuously ensure that all teams are up to speed on the status of Direct Mail campaigns and keep teams informed of any anticipated changes or potential roadblocks.
- Provide weekly reporting for campaigns, providing insights on performance and next steps as a result of these insights.
- Proactively review tableau dashboards on an ongoing basis to find areas for campaign improvement or audience level optimizations.
- Aid in the creation and content of Direct Mail Campaign performance slides and decks for stakeholders and presents these on a monthly basis.
Requirements
- B.A. with 5+ years of account management experience working either in a marketing dept or agency that executes campaigns on behalf of a brand/business.
- Experience leading targeting strategy, campaign execution and reporting of marketing campaigns, Direct Mail specifically preferred.
- Proven experience working with multiple internal stakeholders and managing outside vendors.
- Experience working with a financial company or on financial products preferred.
- Experience with Tableau reporting a plus.
Nice-to-haves
- Excellent organizational, written and verbal communication skills.
- Able to prioritize and manage completing tasks and show good problem-solving judgment and strives for perfection.
- Adaptable: the individual adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
- Dependable: the individual is consistently responsive and thoughtful, responds to management direction and solicits feedback to improve performance.
- Able to see the larger picture and understand how our day to day work ladders up to our larger channel and Marketing goals.
- Willing to pitch in as needed to help team members in a pinch.
- Proficient in Excel and google suite of tools (Sheets, Docs, Slides, etc).
