About the position
The Brand Marketing Director is a senior leader who is a steward of excellent work and is adept in relationship-building internally and externally. A seasoned expert in their strategic craft, the Director is capable of scaling their knowledge and insights across teams and operates as a collaborative thought partner to colleagues and clients alike. In this position, you’ll be expected to lead a team of strategy managers and analysts, serving as a thought partner, collaborator, and sounding board. You will guide teams in gathering and analyzing data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results. You will own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight. Additionally, you will use proprietary AI tools to adapt processes, create efficiencies, and elevate our work. You will confidently lead high-level discussions and presentations with clients and internal teams, diagnose client needs and decode RFPs to build thoughtful recommendations and scope new engagements, and build strong client relationships to help grow accounts in partnership with the VP of Brand Marketing and account leads. You will manage a portfolio of clients simultaneously, supporting deliverable execution and team success.
Responsibilities
- Lead a team of strategy managers and analysts, serving as a thought partner, collaborator, and sounding board.
- Guide teams in gathering and analyzing data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities.
- Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
- Use proprietary AI tools to adapt processes, create efficiencies, and elevate work.
- Lead high-level discussions and presentations with clients and internal teams.
- Diagnose client needs and decode RFPs to build thoughtful recommendations and scope new engagements.
- Build strong client relationships and help grow accounts in partnership with VP of Brand Marketing and account leads.
- Manage a portfolio of clients simultaneously, supporting deliverable execution and team success.
Requirements
- At least 8 years’ experience in a strategy or marketing role (agency pros and brand-side marketers welcome).
- A passion for understanding partners’ needs and becoming their trusted advisor.
- Deep empathy for consumers, partners, and teammates.
- Self-motivated with a history of high integrity in work and the ability to develop new strategic thinking, approaches, and deliverables independently.
- Strong interpersonal and written skills.
- Ability to partner with and mentor junior strategists.
- Openness to hybrid working environment (NY team members typically spend 3 days a week in the Bryant Park office).
Nice-to-haves
- B2B media knowledge.
Benefits
- Unlimited paid time off.
- 401k with company matching and no vesting period.
- Annual bonuses.
- Generous medical plan.
- Paid parental leave.
