Director, Brand Marketing

About the position

The Director, Brand Marketing will execute comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will lead day-to-day marketing campaign development and execution while providing tactical support to Distribution Sales and Ad Sales Marketing functions. The Director will also manage sports key partnerships marketing execution across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and other developing partnerships.

Responsibilities

• Lead the development and execution of integrated marketing campaigns for network programming and sports properties
• Manage day-to-day marketing operations including creative development, media planning, and campaign optimization
• Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms
• Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints
• Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials
• Develop and produce marketing materials supporting Distribution Sales team initiatives
• Create presentation materials and promotional assets for affiliate meetings and negotiations
• Execute co-marketing campaigns with distribution partners
• Produce marketing materials and presentations supporting Ad Sales team efforts
• Develop advertiser-focused case studies, audience profiles, and engagement data presentations
• Execute branded content marketing campaigns and sponsorship activations
• Execute marketing campaigns for key sports partnerships including Golf vertical content and partnership marketing
• Coordinate cross-promotional opportunities between sports and entertainment properties
• Manage marketing project timelines, budgets, and deliverables across multiple simultaneous campaigns
• Coordinate cross-functional teams including creative, media, digital, social, and external partners
• Ensure marketing campaigns are delivered on time, on budget, and meet quality standards
• Maintain marketing calendar and coordinate with programming and sales calendars
• Track campaign performance and provide regular reporting to VP, Brand Marketing
• Lead marketing coordinators and junior team members on campaign execution
• Collaborate with senior marketing team members on strategic initiatives
• Serve as primary day-to-day contact for agency partners and vendors
• Support VP in team development and strategic planning initiatives
• Execute marketing campaigns and initiatives supporting new streaming partner launch efforts

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries
• Proven track record managing complex, multi-platform marketing campaigns
• Experience creating marketing materials and campaigns that support sales functions
• Understanding of sports marketing, partnerships, or sports media preferred
• Strong project management skills with ability to manage multiple campaigns simultaneously
• Demonstrated ability to work effectively with cross-functional teams and external partners

Nice-to-haves

• Television/streaming marketing experience with understanding of audience measurement and media planning
• Experience supporting both distribution sales and advertising sales organizations
• Background in sports marketing or sports media partnerships
• Agency or in-house brand marketing experience
• Proficiency in marketing analytics and campaign performance measurement
• Experience with digital marketing platforms and social media marketing
• Strong written and verbal communication skills

Benefits

• Medical, dental and vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other benefits and perks