About the position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class global marketing organization. With functions spanning global business and consumer marketing, creative, brand and performance marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem. We are looking for a strategic, analytical, and results-driven Director of Channel Marketing to lead from our Santa Monica or San Francisco office. This senior leader will oversee a team and manage large-scale programs to drive customer acquisition, conversion, and revenue growth across owned and off platform channels. The ideal candidate is both a visionary leader and a hands-on expert in channel marketing, inclusive of paid, web, social, and CRM. In this role, you'll work closely with Product, Growth, and Data Science & Insights teams to grow Snap's business across the world.
Responsibilities
- Define the overall channel marketing strategy aligned with company goals and growth targets across consumer, business, developer and creator audiences.
- Lead the planning, execution, and optimization of owned channels and paid media campaigns across channels.
- Drive multi-channel attribution, customer journey mapping, and incrementality testing strategies.
- Build, mentor, and lead a high-performing team of marketers, channel specialists, and media strategists.
- Set clear goals and KPIs for team members, fostering a Ai/data-driven and performance-oriented culture.
- Oversee campaign reporting, testing frameworks, and performance dashboards in collaboration with the analytics team.
- Champion the use of AI to continuously iterate and optimize strategies and creative performance.
- Identify and test new acquisition channels, tools, and technologies to maintain a competitive edge.
- Create, build and grow our Snap owned channels web, social, CRM across our all audiences.
- Partner with other senior leaders and cross-functional teams, including Insights, Creative Strategy, Product Marketing, Comms, Marketing Science, and Sales to ensure our marketing delivers on Snap's overarching business goals.
- Collaborate with other marketing leaders around the world to build and localize global marketing programs, and share best practices across our portfolio.
Requirements
- Bachelor's degree or equivalent marketing experience.
- 15 years of experience in a marketing role.
- 5 years of experience leading teams which operate cross-functionally.
Nice-to-haves
- 8-12+ years of experience in digital/performance marketing, including a leadership, managerial role.
- Deep expertise across paid search, paid social, mobile, web, CRM.
- Proven success managing large-scale budgets and delivering measurable business impact.
- Strong understanding of marketing attribution, customer segmentation, and conversion rate optimization.
- Proficiency in analytics tools (e.g., Google Analytics, Looker, Amplitude), and marketing platforms (e.g., Google Ads, Meta Ads Manager, TikTok, DSPs).
- Experience with marketing automation, CRM systems (e.g., Salesforce, HubSpot), and pixel/tag management tools.
- Strategic thinker with a hands-on, metrics-driven approach.
- Strong leadership, communication, and organizational skills.
- Comfortable presenting to executive leadership and stakeholders.
- Experience in regional or global marketing roles.
- Marketing experience at a digital platform, app, or media company.
- Proven track record of developing and bringing strong creative campaigns to market.
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap's long-term success
