Director - Consumer Marketing

About the position

The Director, Consumer Marketing, will be a pivotal driver in shaping an insights-driven consumer marketing strategy, advising omnichannel execution planning, and measuring marketing effectiveness. They will seek to find a competitive edge and differentiation in NNI Consumer marketing strategies, set high standards, and establish/maintain a proactive market leadership position. They will be accountable for media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand/therapy area vision and message.

Responsibilities

• Defines the pre-launch / launch consumer-related brand/therapy area strategic objectives, consumer activation and experience strategy, including prioritization of patient needs & opportunities across TAs, and patient segmentation.
• Develop brand/therapy area persona, messaging and concepts inclusive of the positioning and core campaign development.
• Effectively addresses competitive obstacles to ensure brand/therapy area success.
• Develops and presents compelling plans for management endorsement.
• Provide consumer insights to omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and consumer activation efforts.
• Establish key performance indicators (KPIs).
• Cultivate a strong and supportive 'test and learn' team culture guided by engagement metrics and evidence to innovatively engage consumers.
• Owns the development of the end to end patient journey and patient services strategy.
• Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track.
• Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives.

Requirements

• Requires a Bachelor's degree; Master's degree preferred.
• 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required.
• Consumer marketing experience leading brand strategy development and driving impactful customer experience is required.
• Proven success in developing strategy through expert understanding of market and industry.
• Ability to manage complexity, including the leadership of work across competing priorities.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within identified therapy area.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences.
• Successful launch experience in a marketing role preferred.
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI).
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up.
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization.
• Experience with management of outside agencies.
• Excellent leadership and team management skills, with the ability to inspire and motivate others.
• People management experience required, with a proven track record of development and coaching.

Nice-to-haves

• Successful launch experience in a marketing role preferred.

Benefits

• Medical, dental and vision coverage.
• Life insurance.
• Disability insurance.
• 401(k) savings plan.
• Flexible spending accounts.
• Employee assistance program.
• Tuition reimbursement program.
• Voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.
• Time off pursuant to its sick time policy.
• Flexible vacation policy.
• Parental leave policy.