Director, CPG Category Marketing

About the position

The Mexican Snacks Category Marketing Director leads, directs and manages the assigned Jose Ole branded portfolio to deliver and/or exceed sales and profit targets. The Category Marketing Director will provide strategic marketing leadership and partner with cross functional teams within the organization to realize strategic objectives.

Responsibilities

• Define and Own Category Vision
• Lead the long-term vision and strategy for the Mexican snacks product portfolio, grounded in a deep understanding of our brand, consumers, and business objectives.
• P&L ownership: Manage your business to meet or exceed financial targets.
• Identify and evaluate growth opportunities across the category, including white-space areas, partnerships, and channel expansion.
• Lead projects for new platforms, from ideation through execution, including product briefs and lifecycle management.
• Leverage consumer insights, market research, and competitive analysis to inform product strategy, value propositions, and feature sets.
• Work closely with Consumer Insights, R&D, Sales, Shopper Marketing, Digital Marketing and Operations to drive informed business decisions.
• Ability to motivate self and others.

Requirements

• BA/BS degree
• MBA degree preferred
• 5+ years of brand management experience
• Demonstrated success in cross functional leadership and project management
• Proven financial management skills
• Proven financial management skills and P&L literacy (general manager mindset)
• Understanding of retailer landscape: Grocery, Mass, Club, etc
• Demonstrated communication skills across a variety of tools and audiences, including senior leaders
• Proven working knowledge of market research and demonstrated analytical skills
• Fluent in Circana/Nielsen POS data
• Excited and willing to try new foods, including animal proteins
• Demonstrated passion for global foods preferable
• Ability to work in a fast moving, fast changing environment, adept at prioritizing and juggling multiple projects at once