About the position
Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024 and we have much more ahead in 2025. And as we go, we're building on our core strengths as a company: our global brand, our proprietary technology, and our passionate existing customer base. As the Director of Deposits Integrated Marketing, you will play an important role in this mission by leading the positioning and successful marketing of our core consumer banking & investment products including checking, high yield savings, CDs and money market accounts. You will lean on your experience in the banking, payments or fintech space to reimagine how we show up to consumers and become a top bank in the US.
Responsibilities
- Lead a team in refining the positioning and messaging for our consumer checking, high yield savings, CDs, money market accounts and investment services.
- Deeply understand our consumer total addressable market, customer needs and target audiences for each product.
- Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs.
- Act as a close and trusted partner to Product teams in evolving our value propositions.
- Spearhead go-to-market planning that brings our brand to life through these products.
- Assess product-market fit and monitor product health including conversion funnels, customer engagement and NPS.
- Position the team as thought leaders who influence Santander's growth strategy, brand and product roadmaps.
- Enable a fantastic customer experience in any channel our consumer chooses to engage with us in.
- Equip the Branch teams with training and playbooks for effectively selling in our consumer products.
- Partner with the Digital CX team to optimize the online consumer journey.
Requirements
- 10+ years of experience in integrated marketing, product marketing or a related field.
- Experience in the banking, fintech, or payments space.
- 2+ years of experience in leading a team, shaping team culture and supporting team members' career development.
- Experience influencing product roadmaps and leading go-to-market strategy.
- Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels.
- Decisive problem-solving, with an ability to cut through complexity to get the most important work done.
- Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.
Nice-to-haves
- Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- life_insurance
- disability_insurance
- paid_holidays
- paid_volunteer_time
- tuition_reimbursement
- professional_development
