About the position
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board! The Director, Global Marketing leads a team of subject matter experts responsible for developing and executing channel-specific global strategies and plans. This leader will not only optimize execution to engage customers and drive business results but is also tasked with proactively evolving and advancing marketing channels effectively.
Responsibilities
- Leads global paid media strategy, planning, execution and measurement across all media channels to drive the business including, but not limited to flight revenue, AAdvantage acquisition and engagement, and AAdvantage credit card engagement.
- Advances ad and marketing technology to better track, measure and optimize media and business results.
- Leads social media, both organic and paid, to communicate corporate messaging, to drive customer engagement, and to connect with American team members.
- Leads influencer programs to authentically promote American's network, AAdvantage program and customer experience through innovative ROI approaches.
- Own and direct the email marketing program, leading the team, guiding strategy development, and overseeing execution via the ESP platform to drive customer engagement, flight revenue, and AAdvantage redemption.
- Manages email segmentation, personalization, and automation.
- Analyzes email performance metrics, and optimizes email campaigns.
- Leads the development of omnichannel performance marketing campaigns across paid, social, influencer and owned channels to drive the business.
- Manages agencies supporting paid media, social, influencers, analytics, and email.
- Collaborates with Marketing Strategy and Global Engagement teams to develop channel strategies and initiatives that deliver business objectives.
Requirements
- Demonstrates the highest standards of personal ethics and integrity.
- Bachelor's degree in related field or equivalent experience; Advanced degree preferred.
- 7 years of experience in leadership roles, as well as a demonstrated track record of progression.
- 7 years of experience in marketing, with at least 5 years in paid media, social media, influencer marketing and email management.
- 7 years of experience managing and directing external marketing agencies, including developing scopes of work, budgets, performance metrics, and leading agency selection processes.
Nice-to-haves
- Passion for innovation, speed to market, and team-based solution development, with a proven track record of customer focused initiatives and revenue generation.
- Airline or travel industry experience preferred.
- Extensive copy-writing, brand development, and marketing experience preferred.
Benefits
- Travel Perks: You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: Access to health, dental, prescription and vision benefits from day one.
- Wellness Programs: Programs providing tools, resources and support for personal well-being.
- 401(k) Program: Available upon hire with employer contributions after one year.
- Additional Benefits: Employee Assistance Program, pet insurance, and discounts on hotels, cars, cruises and more.
