About the position
Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts - all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City. We are seeking a dynamic and results-driven Growth Marketing Director, Personal Loans to drive business growth for our best-in-class Personal Loan marketplace.
Responsibilities
- Lead a high-performing team of data-driven growth marketers, empowering them to unlock new growth opportunities across email, push, and in-app marketing channels.
- Own the marketing strategy and execution that contributes to double-digit business growth for the Personal Loans business.
- Leverage consumer insights to design and implement robust marketing interventions that engage users effectively at each stage of a personal loan consideration journey.
- Lead your team in their development and execution of multi-channel campaigns that achieve measurable business results.
- Guide your team in their use of segmentation, targeting, credit bureau data, and behavioral signals to build personalized, scalable messaging.
- Partner with cross-functional teams to ensure seamless end-to-end user experiences.
- Leverage data to evaluate the success of campaigns, report on performance metrics, and uncover insights that drive continuous improvement.
- Influence key product decisions to improve conversion and deliver a best-in-class customer experience.
- Monitor market conditions, competitors, and industry innovations to identify new opportunities for growth.
Requirements
- 8+ years of experience in growth marketing, lifecycle marketing, or CRM leadership roles, with at least 3 years managing high-performing teams.
- Proven ability to drive measurable business outcomes, especially revenue growth, through owned marketing channels.
- Experience managing channel revenue to meet annual goals and forecasts.
- Experience optimizing campaigns across email, push, and in-app channels, with a track record of delivering impactful wins.
- Analytical mindset with expertise in A/B testing, data interpretation, and turning insights into actionable marketing strategies.
- Track record of launching programs that scale 1:1 user personalization.
- Demonstrated ability to manage complex, cross-functional initiatives and work collaboratively with Product, Design, Creative, Engineering, Data Science and Analytics teams.
- Strategic thinker with the ability to balance long-term vision with short-term execution.
- Excellent written, verbal and presentation skills to executive level partners.
- High energy and positive attitude with a 'can do,' solution-oriented mindset.
- Proven ability to work in matrix organizations.
Nice-to-haves
- Experience with growth marketing in the financial technology industry.
- Knowledge of consumer lending, personal loans, or other fintech products.
- Proficiency in SQL or a similar querying language to pull and organize data.
- Experience collaborating with paid marketing teams.
- Experience partnering deeply with data science teams to drive more relevance and personalization across owned channels.
- Master's degree or advanced certification in marketing, data analytics, or a related field.
Benefits
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
- Education Perks
- Paid Gift Week in December
