About the position
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. As a Director, HIV Treatment Marketing, you will lead the development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey. The Director, Direct-to-Patient (DTP) HIV Treatment Patient Retention and Engagement Marketing role will report to the Senior Director, DTC/DTP HIV Treatment Marketing and leads the HIV Treatment Patient Retention & Engagement Strategy for Gilead's flagship HIV treatment product.
Responsibilities
- Develop effective patient retention and engagement strategies aimed at optimizing brand performance and addressing unmet needs in the HIV patient journey.
- Develop local / regional market strategic plans, inclusive of communication strategies, community engagement opportunities, patient activation, and media.
- Partner with the Franchise Community Engagement lead responsible for the execution of local market plans.
- Leads branded AHCP content strategy and resource creation for community liaison team.
- Build out market growth initiatives to drive re-engagement in care.
- Lead unbranded DTP/DTC strategy, campaign, and messaging execution across website, digital and print assets, and patient resources.
- Develop and execute the unbranded media plan, identify effective media channels and partners (e.g., digital, social media, print, video) to engage targeted HIV populations.
- Oversee brand strategy and booth/activity execution for HIV treatment DTP conferences.
- Partner with the HIV Franchise, Public Affairs, and Community Field Teams to ensure aligned efforts for patient retention and market growth.
- Create effective, culturally relevant content and messaging to educate consumers, patients, and healthcare providers (AHCPs) and support adherence.
- Manage agency relationships to ensure performance and collaboration meet business needs.
- Oversee budgets and resource allocation to ensure efficient and impactful deployment of resources.
- Ensure alignment with all relevant laws, regulations, and policies.
Requirements
- Bachelor's Degree and 10 years of experience OR Master's Degree and 8 years of experience.
- Direct-to-Patient Marketing experience required.
Nice-to-haves
- 8+ years of marketing experience, primarily within the biopharmaceutical or pharmaceutical industry.
- MBA preferred; bachelor's degree in marketing or a related field required.
- Extensive understanding of pharmaceutical regulatory requirements and their impact on marketing material development.
- HIV-specific experience highly desirable.
- Prior advertising, digital, or communications agency experience is a plus.
Benefits
- Company-sponsored medical, dental, vision, and life insurance plans.
- Discretionary annual bonus.
- Discretionary stock-based long-term incentives.
- Paid time off.
