Director, Marketing Analytics

About the position

Under the supervision of the Executive Director Analytics & Optimization, the incumbent is responsible for staff training, managing, and directing the activities of all the various levels of the marketing analytics team.

Responsibilities

• Spearhead high-level improvement efforts to optimize marketing efforts and the analyses related to the continuous improvement of marketing (loyalty program, direct marketing, email marketing, player development, junkets, brand, e-commerce, etc.)
• Analyze and interpret data to identify trends and areas for improvement
• Develop and implement data-driven strategies to drive business growth and revenue
• Collaborate with cross-functional teams to integrate marketing analytics into business decision-making
• Manage and direct people effectively and efficiently
• Develop and maintain relationships with internal and external customers
• Present data in a clear and actionable manner
• Synthesize information into meaningful conclusions and recommendations
• Balance multiple concurrent projects with varying degrees of priority

Requirements

• Bachelor degree in data science, computer science, statistics, mathematics, economics, finance, business, or applied sciences
• Hospitality, Leisure, Gaming, and Consumer related experience required
• Previous experience in a resort casino in direct marketing, FP&A, or analytics role required
• At least 3+ years of management experience leading a team in a similar role
• 5+ years of experience with user technology analytical tools, including SAS, R, Python, SQL, and decision support systems
• Experience with data visualization software similar to Tableau, PowerBI, or SAS Visual Analytics
• Excellent communications skills and ability to present data in a clear and actionable manner
• Ability to synthesize information into meaningful conclusions and recommendations
• Good interpersonal skills and a positive cooperative attitude with both internal and external customers
• Ability to work with other areas of the operation
• Ability to balance multiple concurrent projects with varying degrees of priority, as well as working independently on projects from conception to completion