COPE Health Solutionsposted 4 days ago
$140,000 - $180,000/Yr
Full-time • Senior
Los Angeles, CA
Ambulatory Health Care Services

About the position

The Director, Marketing, Direct Care Delivery Service will report to the Principal & EVP, Medical Management and will coordinate with the VP of Marketing and Sales for VBC Enablement and that marketing team. The role will be responsible for improving the direct-to-consumer sales and engagement. This person should be a detail-oriented, energetic, creative, solution-oriented, and able to deliver out of the box thinking and to implement and operationalize strategies and tactics.

Responsibilities

  • Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs.
  • Identify, develop, and execute marketing strategy for each of the Direct to Consumer solutions, including grass roots marketing and engagement.
  • Manage all marketing and communications efforts for COPE Health Solutions' Direct to Consumer services.
  • Expand social media presence and viewer engagement by designing social media marketing campaign strategies.
  • Evaluate the financial aspects of marketing and sales priorities and best ROI.
  • Direct the hiring, training or performance evaluations of marketing team members.
  • Be the Brand Ambassador and train and support all Direct to Consumer solutions employees.
  • Develop strategies to drive traffic to website content and convert to enrollments.
  • Manage relationships with agency partners, corporate sponsorships, and vendors.
  • Deliver consistent brand experiences for audiences engaging with COPE Health Solutions' Direct to Consumer solutions.
  • Analyze market trends to forecast and strategically plan the sales and profitability of organizational services.

Requirements

  • Bachelor's degree in communications, Business Administration, or related field; master's degree preferred.
  • 8+ years marketing and communications experience at health care company.
  • Experience strategizing, planning, and implementing integrated marketing communications programs for Direct to Consumer.
  • Solid understanding of marketing and sales principles and concepts.
  • Effective communication and editing skills.
  • In-depth knowledge and understanding of social media platforms.
  • Working knowledge of principles of SEO including keyword research.
  • Strong customer drive and dedication to quality and success.
  • Able to work collaboratively and effectively while managing multiple projects.
  • Flexible work hours, able to travel and able to work in the evenings and at weekends.
  • Experience in working with CRMs such as Salesforce.
  • Experience in working with mailing communications systems such as Mailchimp, Pardot or Hubspot.

Benefits

  • Comprehensive, affordable insurance plans for team members and their families.
  • Yearly stipend for wellness-related activities.
  • Paid parental leave program.
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