About the position
GoodRx is seeking a CRM Marketing Cloud Operations lead to be responsible for the technical campaign development & deployment across digital channels including email, push, in-app and SMS. This includes ensuring data availability for audience generation, journey design & development, end to end testing and deployment across business units and CRM platforms. You will stitch together complex sets of data to enable CRM customer journeys/experiences and CRM analytics. You will collaborate and work with various teams to build customer databases within the CRM ecosystem. You will have a deep understanding of the Salesforce Ecosystem, specifically Marketing and Data cloud and will work with internal and external stakeholders to build and optimize new features and functionality to drive personalization at scale. You excel at understanding business requirements and translating them into technical solutions which enables the execution team to set up campaigns at a fast pace. You are able to guide and resolve campaign execution issues and make recommendations on best practices for CRM platforms. You will take ownership of troubleshooting issues within the platform by collaborating with internal & external tech teams.
Responsibilities
- Manage a team involved in day to day campaign operations with an astute understanding of CRM platforms, especially Salesforce marketing & Data Cloud.
- Serve as internal resident expert on campaign execution within SFMC platform for CRM communications.
- Demonstrate knowledge & skills to guide & build high performance, scalable segmentation and journeys on SFMC & SF Data Cloud platform.
- Lead campaign execution discussions, develop work effort estimates and present solutions for campaign setup.
- Unlock new features, technologies & capabilities to enhance customer experience and drive efficiency.
- Provide technical guidance on journeys, automation studio, mobile studio, personalization (interaction studio), email studio for new and ongoing campaigns.
- Build, update & maintain data model, manage subscriber in SFMC & SFCDP for outbound communications.
- Lead team in development of multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud and provide guidance on setup, maintenance & support.
- Translate campaign strategy & requirements into solution blueprint.
- Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns.
- Proactively identify data discrepancies and conduct root cause analysis to resolve data issues.
- Collaborate with marketers, product teams, engineering teams and data teams to determine CRM campaign execution requirements.
- Develop use-cases and prioritize stories with internal teams to ensure on-time campaign deployment.
- Lead team in quality assurance to ensure that campaigns are executed error free and that the user experience is optimal.
- Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions.
- Develop technical expertise in broader CRM tools used by the team.
Requirements
- BS degree in a technical field such as a Computer Science, Software Engineering, Information Systems or equivalent in years of experience.
- At least 15 total years of related experience.
- 7+ years of leading a team involved in campaign execution and operations.
- 7+ years of extensive experience as the Salesforce Marketing Cloud campaign execution expert.
- 7+ years of expertise in writing complex SQL and ETL development with experience processing large datasets.
- 5+ years of large scale corporate SFMC, SFCDP platform development & maintenance.
- Demonstrated expertise in data modeling and complex audience segmentation.
- Expertise in building communications (emails, push, in-app, sms) in SFMC.
- Expertise in end to end campaign execution which includes but not limited to building journeys, automations, data extensions, queries etc. required for deploying campaigns across multiple channels.
- Must be detail oriented with an eye for overall user experience.
- Bachelor's Degree in engineering, math, computer science, information technology or related discipline.
- Salesforce Marketing Cloud certifications preferred.
- Extensive hands on experience with Redshift or other database required.
- Experience with Salesforce CDP/Data Cloud preferred.
- Excellent communication and organization skills with proven ability to grow relationships with key partners.
Benefits
- Medical, dental, and vision insurance.
- 401(k) with a company match.
- Employee Stock Purchase Plan (ESPP).
- Unlimited vacation.
- 13 paid holidays.
- 72 hours of sick leave.
- Mental wellness and financial wellness programs.
- Fertility benefits.
- Generous parental leave.
- Pet insurance.
- Supplemental life insurance for you and your dependents.
- Company-paid short-term and long-term disability.
