About the position
At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people's lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. The Director, Marketing will be responsible for developing and executing marketing strategies to support the commercial success of our DM1 (Myotonic Dystrophy Type 1) product portfolio. This role involves collaborating with cross-functional teams to help drive product launches, market penetration, and brand awareness. The ideal candidate will possess deep knowledge of the biotechnology and rare disease markets, with a proven track record in marketing strategy, product management, and team leadership.
Responsibilities
- Actively engage in the development of the DM1 strategic brand plan and market research plan to identify growth opportunities and ways to build competitive advantage.
- Contribute to the development and implementation of integrated launch plan and launch readiness.
- Manage pre-market commercialization development and post-commercialization marketing efforts across key customer segments and channels.
- Drive implementation of disease and brand campaigns, including the development of core messaging, and ensure consistency across all channels.
- Lead the development, execution, and U.S. implementation of core promotional initiatives and materials for key stakeholders, with a focus on healthcare professionals.
- Oversee the development and execution of marketing-specific activities related to medical conventions, exhibits, and trade shows.
- Manage materials, projects, and resources through the internal review committee process (PRC).
- Partner with Marketing Operations to develop a robust speaker's bureau, including speaker management and ongoing training for promotional speakers.
- Lead development of commercial congress activities, including at major scientific and advocacy congresses.
- Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives.
- Collaborate with multiple functional groups across the organization to ensure alignment of marketing strategies with overall business objectives.
- Build and maintain strong relationships with external stakeholders, including patient advocacy groups and healthcare professionals.
- Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals, and vendor contracts.
- Ensure all marketing activities comply with regulatory and legal requirements.
Requirements
- Bachelor's degree in marketing, business, life sciences, or a related field is required.
- 10+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
- Proven track record of successful product launches and brand management in a highly regulated environment.
- Previous HCP marketing experience required, including demonstrated leadership in campaign development.
- Exceptional strategic thinking, analytical, and problem-solving skills.
- Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
- Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
- Requires up to approx. 30% travel.
Nice-to-haves
- An advanced degree (MBA, MS) is preferred.
- Previous experience with DM1 or other neuromuscular disorders is a plus.
- Experience in digital marketing, including content strategy, social media, and digital analytics is a plus.
Benefits
- Base salary range of $223,250 - $246,750.
- Opportunity for annual and spot bonuses, stock options, and RSUs.
- 401(k) with an employer match.
- Comprehensive wellness program including coverage for medical, dental, vision, and LTD.
- Four weeks of time off.
- Commitment to learning and development, including job-specific training and an education reimbursement program.
