Director, Marketing - MatrixCare

About the position

As Director, Marketing - Residential Care Software (MatrixCare), you will be responsible for developing and executing a comprehensive marketing strategy that spans the entire customer lifecycle—from awareness through to advocacy. You will lead a talented team, collaborate cross-functionally with sales, product, and customer success teams, and play a key role in driving the company's growth and market position. This is a high-impact role where you will work closely with executive leadership to shape the marketing vision and ensure all initiatives align with our company's goals.

Responsibilities

• Lead the development and execution of integrated marketing strategies across the full funnel, from brand awareness and lead generation to customer engagement and retention.
• Partner closely with product, sales and other stakeholders to develop go-to-market strategies, product positioning, messaging, and sales enablement tools that highlight the value of our solutions to our target audiences.
• Lead the strategic development of effective lead generation campaigns to build a strong sales pipeline, ensuring quality and quantity of opportunities across all channels.
• Develop a strategy to maximize the ROI for user conferences, industry and state events based on lead generation & customer retention goals.
• Collaborate with the customer success and product teams to create retention programs that engage existing clients, upsell new features, and promote customer advocacy.
• Leverage analytics tools and data insights to track the effectiveness of marketing campaigns, measure ROI, and continuously optimize performance.
• Lead, mentor, and develop a high-performing marketing team.
• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives and create a seamless customer experience from acquisition to retention.
• Exhibit strong communication skills with the ability to deliver engaging presentations to large audiences.

Requirements

• 15+ years of experience in B2B marketing with deep experience in SaaS marketing with a strong preference for experience in healthcare and/or EHRs.
• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of management experience leading & developing marketing teams, managing budgets, and delivering business results.
• Proven experience developing & executing marketing strategies to achieve key metrics throughout the entire marketing funnel (lead generation to customer retention).
• Experience partnering with product, sales and other stakeholders to develop go-to-market strategies, product positioning, messaging, and sales enablement tools.
• Strong analytical skills to assess and communicate insights, driving strategic adjustments.
• Excellent verbal and written communication skills, with experience in executive messaging and team leadership.
• Experience working with diverse teams and driving projects using a shared services model.
• Ability to travel < 20%.

Nice-to-haves

• Deep understanding of the post-acute care industry and its unique challenges and opportunities.
• MBA or advanced degree preferred.

Benefits

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management.
• Health Savings Account (HSA).
• Flexible Spending Account (FSA).
• Commuter benefits.
• 401(k).
• Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP).
• Tuition assistance.
• Three weeks Paid Time Off (PTO) in the first year of employment.
• 11 paid holidays plus 3 floating days.
• 14 weeks of primary caregiver or two weeks of secondary caregiver leave.