About the position
SnapLogic is looking for a seasoned and strategic Director of Marketing Operations to lead the infrastructure, intelligence, and execution engine powering our global marketing programs. This role is a key member of the go-to-market leadership team, responsible for scaling operations, accelerating pipeline, and providing critical insights that influence executive decision-making and company growth. You’ll oversee a high-performing marketing operations function spanning systems architecture, campaign execution, lead management, and performance analytics. As a strategic advisor to the CMO and cross-functional partner to Sales, Product, and RevOps, you’ll architect the marketing operating model that drives efficient, accountable growth. This is a highly visible, high-impact role based in our San Mateo headquarters.
Responsibilities
- Lead the global marketing operations function, including team development, system strategy, data governance, and campaign infrastructure across marketing programs
- Partner with executive leadership to build the strategy, dashboards, and insights that inform company-wide decisions on revenue growth, pipeline health, and marketing performance
- Oversee the marketing tech stack roadmap, ensuring we make smart investments and maximize ROI on every tool, workflow, and integration—especially Marketo, Salesforce, and associated systems
- Define and scale the lead lifecycle strategy, including scoring models, routing, conversion optimization, and sales alignment to improve speed-to-lead and overall pipeline contribution
- Drive attribution modeling, funnel analysis, and predictive reporting to enable agile decision-making across marketing, sales, and finance teams
- Own and evolve campaign execution infrastructure to enable dynamic programs, A/B testing, personalization, and lifecycle automation at scale
- Ensure operational excellence and compliance across all marketing data touch points, with rigor around GDPR, CCPA, and deliverability best practices
- Act as a strategic partner to sales and revenue operations to ensure go-to-market alignment, from SDR process to field marketing measurement to revenue intelligence
- Evangelize a data-driven culture by delivering training, documentation, and repeatable processes to empower marketers and ensure consistent program execution
- Champion innovation by identifying new technologies, piloting emerging tools, and continuously improving systems to support an agile, high-performance marketing engine
Requirements
- 10+ years of progressive experience in B2B SaaS marketing, including 5+ years leading high-performing marketing operations teams
- Demonstrated success leading marketing operations at a high-growth company, ideally with scale across multiple regions or business units
- Deep technical expertise with Marketo (certified preferred), Salesforce, and marketing automation infrastructure
- Strong command of data architecture, campaign analytics, attribution models, and performance reporting
- Experience with modern go-to-market stacks including ABM, intent data, enrichment, event/webinar tech, and revenue intelligence platforms
- Executive presence with the ability to communicate complex strategies to senior leadership and cross-functional stakeholders
- Hands-on builder with a systems mindset, strong project management skills, and a passion for scalable, repeatable excellence
- BA/BS required; advanced degree a plus
Benefits
- Competitive salaries
- Robust health benefits
- Global wellness initiatives
