Director, Marketing & Product Management

About the position

The Director of Marketing and Product Management oversees the development, launch, and management of the company's products while driving marketing initiatives to optimize their market performance.

Responsibilities

• Define and manage the company's product portfolio in collaboration with the Engineering team.
• Develop and implement product launch and lifecycle strategies.
• Work with R&D teams to ensure product specifications meet market needs.
• Conduct market studies to identify customer needs, trends, and competition.
• Analyze data to identify growth opportunities and adjust product strategies accordingly.
• Develop marketing plans to promote products, including advertising campaigns, promotions, and communication materials.
• Design and implement guidelines for product presentations and graphic materials.
• Ensure smooth communication between departments such as Engineering, Sales, and Finance regarding product management.
• Align departmental objectives to ensure consistency in product strategy.
• Collaborate with the President, Sales Team & Product Managers to set pricing, launch schedules, and product promotions.
• Monitor product performance and adjust strategies based on results and feedback.
• Lead and motivate the marketing and product management team.
• Develop team skills and ensure effective task distribution.
• Identify and propose improvements for existing and new products.
• Monitor industry trends and integrate best practices into product and marketing strategies.
• Other duties as assigned

Requirements

• Excellent skills in market analysis, product strategy, and campaign management.
• Leadership and team management skills.
• Excellent communication and organizational abilities.
• Strong verbal and written communication skills; comfortable expressing ideas/opinions to groups of individuals at various levels within Zetec and/or customer organizations.
• Strategic vision and results orientation.
• Creativity and innovative capability.
• Ability to work in a dynamic environment and manage multiple projects simultaneously.
• Ability to mobilize, organize, and evaluate a professional team.
• Sharp judgment, professionalism, and rigor.
• A general understanding of eddy current test method as applied in steam generator tubing inspections.
• Proficient in the use of MS Word, Excel, PowerPoint, Project & Outlook.

Nice-to-haves

• MBA a plus.
• Software product management experience highly desired.

Benefits

• Equal Opportunity Employer