Director of Branding-HSO Marketing-Mount Sinai Hospital-Full Time-Days

About the position

The Director of Branding will serve as the primary advocate for Mount Sinai Health System's brand, overseeing its evolution, implementation, and consistency across all touchpoints. Reporting to the Senior Director of Branding, this role requires a strategic leader who will manage brand initiatives, engage stakeholders, and ensure the alignment of brand standards across the organization. The Director will work closely with internal teams, creative professionals, and brand consultants to strengthen and expand Mount Sinai's brand identity, ensuring it resonates with employees, patients, and the community.

Responsibilities

• Lead efforts to optimize and expand the Mount Sinai Health System's brand identity, updating brand guidelines, assets, templates, and tools as needed.
• Ensure the consistent application of brand standards across all organizational touchpoints, both internal and external.
• Partner with marketing, communications, and creative teams to refine and implement brand strategies, ensuring alignment and successful execution system-wide.
• Foster brand understanding and engagement among employees, ensuring that staff support and embody the brand's purpose and values.
• Develop and implement communication strategies to reinforce brand messaging across the health system, ensuring clarity and consistency.
• Address day-to-day brand-related inquiries, including reviewing mock-ups, presentations, and brand usage questions.
• Track and report on brand performance, using data-driven insights to evaluate the effectiveness of brand initiatives.
• Recommend and implement improvements to internal processes to integrate brand values more effectively across departments.
• Oversee relationships with external vendors to ensure high-quality deliverables and optimize efficiency and cost-effectiveness.
• Perform other related duties.

Requirements

• Bachelors Degree required, Masters degree preferred.
• Minimum of 5 years of experience, 8 or more years' experience strongly preferred, in brand management, marketing, or a related field.
• Proven track record of leading brand strategy and execution at a system-wide level.
• Strong project management, communication, and writing skills.
• Ability to influence and engage stakeholders across all levels of the organization.
• Analytical mindset with the ability to derive insights from data and drive continuous improvement.
• Creative and innovative, with a passion for advancing the brand and achieving strategic objectives.
• Demonstrated ability to work cross-functionally, build relationships, and inspire cooperation.
• A deep passion for Mount Sinai's mission, with the ability to foster a positive and cooperative spirit throughout the organization.
• Excellent organizational and management skills, with a strong sense of accountability and a proactive approach to problem-solving.
• Ability to thrive in a dynamic, fast-paced environment with multiple priorities.
• Resourceful and adaptable, with a solutions-oriented mindset.

Benefits

• Salary range of $117,000.00 - $208,000.00 Annually.
• Opportunities for bonuses/incentives, differential pay or other forms of compensation or benefits.