About the position
The Director of DBU Marketing and Test Accessories & Interconnect (TAI) Product Line Management will be responsible for DBU marketing planning and execution for the DBU business unit including: High Frequency Modules, High Power Amplifiers, Portable Test Equipment and Test accessories & interconnect product lines. Manage the Product Marketing Engineers/Managers. Primary responsibility (75%) is to market existing & new products to drive awareness for transactional business, capture sales synergies by cross-DBU product lines and marketing/managing product promotions/marcom plans and all go-to-market plans for products to achieve revenue forecasts. Secondary responsibilities (25%) include creating and managing business and product solution strategies to deliver revenue growth, market share expansion, and diversification. Key responsibilities include: defining, aligning, and executing marketing plans for product lines to drive revenue growth; defining, communicating, and overseeing Mini-Circuits' multi-year product and technology roadmaps and product line strategy with R&D; developing product line revenue forecasts and driving the sales organization to achieve the same.
Responsibilities
- Define, align, and execute marketing plans for product lines to drive revenue growth.
- Communicate and oversee Mini-Circuits' multi-year product and technology roadmaps and product line strategy with R&D.
- Develop product line revenue forecasts and drive the sales organization to achieve the same.
- Manage product line management for TAI product lines within the DBU.
- Supervise project progress through the Product Generation Process (PGP).
- Accountability for Product Marketing efforts to drive growth of existing products.
- Develop and execute marketing plans to drive DBU market awareness.
- Develop Go-To-Market (GTM) plans for new products.
- Research markets for new opportunities and develop strategies for market entry.
- Report quarterly/annually on progress of product lines in terms of revenue growth and effectiveness of marketing programs.
Requirements
- Bachelor’s degree in electrical engineering required.
- Master’s degree in electrical engineering preferred.
- Minimum 10 years related experience in the RF/Microwave industry or similar high-tech industry.
- Practical experience in product management, roadmap development, and marketing.
- Proven experience in defining new markets/opportunities.
- Practical management experience in a technical, high quality and customer service driven environment.
- Proven research, analytical and presentation skills.
- Demonstrated experience managing cross functional/cross geographic teams.
Nice-to-haves
- Experience managing managers strongly preferred.
- History of coaching and leading people to achieve results.
Benefits
- Salary range: $225,000 - $240,000 per year.
- Regular travel, some overnight, as required (20%).
