Director of Digital Marketing - Global Touring

About the position

The Director Marketing-Touring will lead tours ranging from theaters to stadiums in low or high volume capacity. This position will liaison between the Talent Buyer, Agency, Manager, and Record Label while communicating directly with local and digital marketers. The Director Marketing-Touring will oversee the development and execution of marketing and promotional plans for artists and develop new strategies for the marketing spend in addition to rolling out long-term marketing initiatives.

Responsibilities

• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Oversee the development and execution of marketing and promotional plans for artists.
• Develop new strategies for the marketing spend and roll out long-term marketing initiatives.
• Collaborate with Finance to track expenses and invoices.
• Generate budgets based on valuable input from past experiences, current situations and future trends.
• Take prompt action to avoid budget variances by booking and tracking advertising and media.
• Book and account for advertising and media ensuring funds are allocated to correct partners.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
• Build and cultivate relationships within the industry to represent touring.
• May be responsible for other duties day of show including but not limited to overseeing house photographers, direct management of venue websites, live updates on social media day of show, escort media, coordinate meet and greets and guest list.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred)
• 6-8 years of experience in marketing, preferably in the music industry.
• Strong knowledge of social media and online marketing initiatives and strategies.
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Ability to demonstrate creativity and documented immersion in Social Media.
• Exceptional interpersonal skills with the ability to build and cultivate relationships.
• Must be detail-oriented, can multi-task in a fast paced environment and manage multiple campaigns and projects at once.
• Knowledge of the music industry and artist demographics preferred.

Benefits

• Medical, dental and vision insurance
• Paid holidays
• Vacation and sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings