About the position
Penn State Lehigh Valley is accepting applications for the role of Director of Marketing and Communications. The position oversees the public information responsibilities for the campus, aligning visual and editorial identity to the Penn State brand as directed by the Office of Strategic Communication at University Park. Additionally, this position coordinates efforts with Enrollment Management/Admissions to focus on the strategic marketing goals and the assessment of effective promotion and messaging in accordance with Undergraduate Admissions and the Penn State Office of Strategic Communication. The Director of Marketing and Communications also plays an important role coordinating with the Development Director and supporting development initiatives. This position serves as a key member of the crisis communication team and the Chancellor's Cabinet. This position supervises a small staff of employees that may include a digital communications coordinator, visual communications specialist, and engages several interns and student workers in the field of communication. The successful candidate will possess an understanding of communications, marketing, digital, social, and print media, and how to utilize them separately and in tandem in order to articulate the distinctiveness and appeal of our campus and obtain desired results.
Responsibilities
- Oversee public information responsibilities for the campus.
- Align visual and editorial identity to the Penn State brand.
- Coordinate efforts with Enrollment Management/Admissions.
- Focus on strategic marketing goals and assess effective promotion and messaging.
- Support development initiatives in coordination with the Development Director.
- Serve as a key member of the crisis communication team.
- Supervise a small staff including a digital communications coordinator and visual communications specialist.
- Engage interns and student workers in the field of communication.
Requirements
- Bachelor's Degree.
- 8+ years of relevant experience, including 3+ years of supervisory experience.
- Equivalent combination of education and experience accepted.
Nice-to-haves
- Additional experience preferred in higher education marketing or communications.
- Skills in strategies, tactics, and metrics to reach target audiences, measure impact, and refine messaging.
Benefits
- Comprehensive medical, dental, and vision coverage.
- Robust retirement plans.
- Substantial paid time off including holidays, vacation, and sick time.
- Generous 75% tuition discount for employees and eligible spouses and children.
