Director of Marketing-College of Arts, Humanities, and Social Sciences

About the position

The Director of Marketing will execute creative development, content development and tactical marketing functions for CAHSS-overseeing digital and print collateral, marketing materials for events, video production, and our digital presence on social media and the website. In this role, you will collaborate closely with CAHSS leadership and colleagues across the University to showcase the breadth and depth of our disciplines. This is an opportunity to shape the marketing narrative for the College and highlight our unique programs and initiatives. The Director should be a skilled people leader and serve as a mentor for a strong team of communication and marketing professionals made up of full-time, part-time, and student employees. The Director will lead with a collaborative, service-oriented disposition to engage and deliver for a variety of stakeholders.

Responsibilities

• Collaborate with and across all CAHSS departments, programs, centers and institutes, as well as the Dean's Suite, CAHSS Enrollment, and University Advancement to develop innovative and effective marketing materials across multiple mediums and platforms for a wide array of audiences, including prospective students, alumni, employers, and donors.
• Execute marketing, storytelling, and outreach strategies targeting prospective students, current students, community members and other internal and external audiences.
• Prepare the Dean to showcase the College and amplify storytelling and messages in a variety of venues, including public remarks, donor meetings, and other internal and external appearances.
• Write and design branded content for emails, advertisements, letters, brochures, flyers, and other materials.
• Develop cutting-edge and disruptive strategies for the college's public-facing media and events with the specific goal to engage and attract prospective undergraduate and graduate students to DU and CAHSS.
• Oversee the design of print, video, digital collateral and other materials.
• Direct development and publication of department, student, faculty and staff newsletters.
• Collaborate effectively with colleagues across campus to ensure accuracy of all content produced in alignment with CAHSS and University of Denver brands.
• Continually analyze marketing metrics and adjust strategies to optimize performance and ROI and present these analyses regularly to college leadership.
• Develop and execute a digital communications strategy encompassing the College's digital assets, including websites, video, social media, and other digital content.
• Leverage web analytics, SEO, and other digital tools to improve the prospective student experience with College's websites, drive awareness, conversions and optimize performance.
• Manage and mentor a team of full- and part-time employees: provide direction, feedback, and support to ensure team goals align with organizational and institutional priorities.
• Direct the design and implementation of convenings that highlight excellence in programs, scholarship, research, and creative works to showcase scholastic achievements, inspire philanthropy, and engage the CAHSS community, alumni, donors, and prospective students.
• Oversee all aspects of CAHSS events sponsored by the Dean's Office, departments, programs, institutes, and in collaboration with University Advancement, including: relationship management with event hosts, vendors, internal stakeholders; event design; physical setup; food and beverage selections; audio visual and technology requirements; Dean or other senior leader remarks; other logistical aspects.
• Manage event budget and expenses to maximize impact of the event and steward financial resources.

Requirements

• Bachelors degree in marketing, communications, public relations, liberal arts and/or a related field.
• At least five years of progressive work experience in marketing, communications, branding, events, and/or media relations.
• Experience leading teams and supervising staff and contractors.
• A strong commitment to a workplace culture that actively encourages all voices, elevates ideas and backgrounds.

Nice-to-haves

• Masters degree in a related field.
• Project management experience.
• Experience working in a nonprofit or higher education setting.
• Experience mentoring a team and managing for outcomes.

Benefits

• Medical
• Dental
• Retirement
• Paid time off
• Tuition benefit
• ECO pass