About the position
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today's most exciting challenges head-on and grow incredibly quickly. As the Director of Marketing, you will be responsible for the strategy and execution of product marketing performance activities, including competitive positioning, messaging, go-to-market, and partnership enablement. This is a highly cross-functional role. In addition to reporting directly to the CEO and having 2-3 direct reports, you will work closely with partners across Product, Marketing, Sales, Success, and Research. This is an exciting opportunity to lead product marketing efforts for a rapidly growing company and impactful industry.
Responsibilities
- Lead, mentor, and develop a high-performing team of product marketing professionals
- Plan, execute, and measure the success of omnichannel marketing campaigns
- Lead the development of go-to-market plans for new product launches and key product updates
- Develop and refine product positioning and messaging that resonates with our target audiences, ensuring the product story is clear, compelling, and consistent across all channels
- Partner with product, sales, success, research, and other marketing teams to align product messaging, drive adoption, and ensure seamless product experiences for customers
- Advocate for customer needs in product development and marketing initiatives
- Deeply understand the personas for the outbound sales use cases and oversee the creation of sales enablement materials, whitepapers, case studies, blog posts, webinars, and other content that communicates the value of our products
- Conduct in-depth market research and leverage insights to differentiate our products and continuously improve our positioning
- Use data and feedback to continuously optimize campaigns and messaging for maximum impact
Requirements
- 5+ years of experience managing a marketing team, leading and scaling product marketing
- 8-10+ years of experience in product marketing, preferably within the SaaS or health tech industry
- Bachelor's degree in marketing, business, or a related field
- Solid understanding of B2B and/or B2B2C markets, with the ability to translate complex product features into meaningful customer benefits
- Excellent communication, storytelling, and content development skills
- Strong analytical skills and experience using data to drive decision-making and optimize marketing campaigns
- Effective cross-functional collaboration - great at working across many teams
- Bias toward action, strong ability to get things done and move things forward
Benefits
- Compassionate and driven colleagues in a fun environment where success is celebrated
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - work hard and take time when you need it
- 11 Paid Holidays
- Work out of our HQ in beautiful downtown Redwood City
