Director of Marketing

About the position

ProEdge is a high-growth, dynamic company located in Centennial, Colorado, specializing in dental infection control solutions. We prioritize customer safety and satisfaction, developing science-backed solutions that have established us as a leader in the dental industry. Our success is driven by recognizing our team's creativity and commitment, making ProEdge a company dedicated to people.

Responsibilities

• Develop and execute strategic plans aligned with company goals to drive profitable growth and brand equity.
• Drive adoption of ProEdge's offerings through impactful product positioning, organized marketing efforts, and compelling content.
• Manage, coach, and support the marketing team for continuous improvement, brand alignment, and goal achievement.
• Lead the team to be customer-obsessed, with a comprehensive understanding of each persona's needs, desires, values, and fears.
• Oversee the creation and execution of demand-generation programs through inbound and outbound marketing channels.
• Develop impactful promotions that create attention while maximizing profitability.
• Analyze marketing metrics, market trends, and customer insights to refine strategies and identify growth opportunities.
• Optimize digital marketing channels, including SEO, paid media, and email marketing.
• Collaborate with sales to create alignment between lead generation and sales enablement efforts.
• Work closely with product teams to provide customer insights, develop white papers, surveys, launch products with impact, and communicate value propositions effectively.
• Develop and manage the annual marketing budget, ensuring optimal allocation of resources.
• Represent ProEdge at key tradeshows and industry events, collaborating with Sales and Customer Success leadership to enhance engagement and follow-through on opportunities.
• Create and deliver regular reports on marketing performance to the leadership team.

Requirements

• Proven experience in a marketing leadership role with a focus on customer engagement.
• Strong analytical skills to build scalable marketing systems and processes.
• Excellent communication and presentation skills.
• Ability to develop high-performing team members and foster a customer-centric culture.
• Experience in managing marketing budgets and optimizing marketing channels.

Nice-to-haves

• Experience in the dental or healthcare industry.
• Familiarity with digital marketing tools and analytics.
• Proven track record of successful product positioning and demand generation.

Benefits

• Base Salary Range: $150–$190k + bonuses + benefits.
• Company paid medical/vision/dental premiums for Employees using flex benefits.
• Company paid short- and long-term disability insurance.
• Company paid basic life and AD&D insurance.
• Flexible spending account (FSA) and health savings account (HSA) options.
• Additional voluntary insurance benefits available.
• 401(k) retirement plan with up to 4% Pre-Tax employer match.
• Accrued Paid time off (PTO) earning up to 4 weeks annually.
• Nine paid holidays.
• A driven team culture that celebrates wins.
• Opportunities for growth and new responsibilities.