About the position
As the Director of Marketing, reporting to the COO, you will lead and scale PartySlate’s marketing function across product marketing, demand generation, brand, content, social, and events. This role is pivotal in shaping how we bring our products to market and fuel growth in both our SaaS and marketplace businesses. We are looking for a marketing generalist with product marketing experience. Your focus will be 50% product marketing, 25% demand generation/growth, and 25% brand, content, social, and events. You’ll partner closely with Product, Sales, and Customer Success to define our value propositions, execute go-to-market strategies, and deliver campaigns that drive pipeline and adoption. You’ll manage a team of two and will be instrumental in building out the marketing team as the company grows. This is a hybrid position based in Chicago. The role requires in-office presence two days per week at our Chicago office, with the flexibility to work remotely on the remaining days. The base salary range for this role is $120,000 to $150,000, exclusive of bonus, equity, and other potential compensation.
Responsibilities
- Lead go-to-market strategy for our SaaS and marketplace products, including positioning, messaging, packaging, and pricing.
- Partner with Product and Sales to create compelling collateral, feature launch campaigns, and sales enablement resources.
- Drive demand generation campaigns across paid and organic channels to deliver qualified leads and pipeline.
- Collaborate with RevOps and Sales on funnel reporting, attribution, and campaign optimization.
- Oversee brand and content strategy to ensure consistent storytelling across channels.
- Manage development of case studies, blogs, webinars, video, and email campaigns to inspire event professionals.
- Grow PartySlate’s social media presence and community engagement.
- Support high-impact industry events, partnerships, and company-hosted experiences.
- Stay ahead of marketing innovation by actively leveraging AI tools for analytics, content creation, and campaign experimentation.
Requirements
- 7+ years of B2B SaaS or marketplace marketing experience, with at least 3+ years in a leadership role.
- Proven track record in product marketing (positioning, go-to-market, sales enablement).
- Hands-on experience in at least two of the following: content marketing, social, brand, demand generation, or events.
- Fluency in using AI tools to drive efficiency and creativity in marketing campaigns.
- Strong analytical skills, comfortable owning funnel metrics and surfacing insights.
- Exceptional collaboration skills with experience working closely with Product, Sales, and Customer Success.
- Startup or growth-stage experience preferred.
- Passion for the events industry or creative marketplaces is a plus.
