About the position
Voyantis is seeking a strategic and analytical Director of Performance Marketing to lead our client-facing paid media consulting function. This is a senior role for a seasoned user acquisition expert who combines deep platform knowledge with a consultative mindset, a passion for experimentation, and a strong handle on how to drive business outcomes through performance media. You will own the performance marketing excellence function, partnering with clients to adopt predictive signals, scale testing roadmaps, and drive measurable improvements in user acquisition. You’ll work cross-functionally with Client Partners, Product, and Data Science to translate predictive insights into campaign strategy and optimization plans. This role is ideal for a former UA leader or growth marketing strategist who has managed large paid budgets, led cross-functional efforts, and thrives at the intersection of performance, analytics, and innovation.
Responsibilities
- Act as a senior performance marketing strategist to Voyantis clients, advising on campaign structure, testing strategy, and predictive signal rollout.
- Partner with Client Partners to articulate the business value of predictive signaling and drive strategic adoption.
- Lead planning cycles and campaign reviews to guide spend allocation and performance improvement.
- Influence senior stakeholders (e.g. CMOs, Growth VPs, Heads of UA) with actionable insights and clear performance narratives.
- Design, review, and guide execution of paid media experiments across Google Ads, Meta, and programmatic platforms.
- Define success criteria, structure test-and-learn frameworks, and synthesize results into optimization roadmaps.
- Own the quality of performance strategy delivery across accounts, with a focus on scale, efficiency, and innovation.
- Drive expansion of spend optimized by Voyantis predictive signals.
- Collaborate with analytics, product, and data teams to align performance marketing with predictive modeling insights.
- Translate complex predictive outputs into media action plans: audience targeting, bidding, creative rotation, etc.
- Serve as the performance marketing voice in cross-functional client account teams.
- Mentor and lead Media Solution Managers or channel specialists across client accounts.
- Codify performance marketing best practices and experimentation playbooks for internal use.
- Collaborate with Marketing on insights from the field to support GTM efforts and thought leadership.
- Stay current on paid media platform trends (e.g. Google’s PMax, Meta Advantage+) and ad tech evolutions.
- Understand attribution shifts, signal loss challenges, and first-party data strategies impacting UA teams.
- Represent Voyantis’ performance POV in external conversations (webinars, workshops, strategic client reviews).
Requirements
- 7+ years of experience in performance marketing or user acquisition, including direct hands-on management of large-scale campaigns.
- 3+ years in a client-facing or strategic leadership role across paid media.
- Deep expertise in Google Ads (Search, UAC), Meta Ads, and campaign experimentation.
- Strong analytical and storytelling skills—able to drive decisions using LTV, CAC, ROAS, incrementality, etc.
- Proven experience collaborating across data, product, and client-facing teams.
- Executive presence and exceptional communication skills in high-stakes environments.
Nice-to-haves
- Experience with predictive modeling, LTV forecasting, or algorithmic bid strategies.
- Proficiency with SQL, Looker, or other BI tools.
- Familiarity with MMPs (AppsFlyer, Adjust) and advanced analytics setups.
- Background working with growth-stage SaaS, subscription apps, or fintech companies.
Benefits
- $200,000/year to $250,000/year + equity + benefits
