Director of Product and Partner Marketing

About the position

We are seeking a Director of Product & Partner Marketing to lead the strategic positioning and go-to-market efforts for the Prepared platform and partner ecosystem. Reporting to the Vice President, Marketing, this 'player-coach' role requires a leader who can develop high-impact strategies and roll up their sleeves to help execute them. You will be instrumental in shaping our product narratives, ensuring successful product launches, enabling internal teams, and driving co-marketing initiatives with partners.

Responsibilities

• Develop and refine compelling product narratives that resonate with our target audiences, ensuring consistency across all channels.
• Lead cross-functional teams to plan and execute product launches, ensuring alignment with sales, product, and customer success teams.
• Monitor market trends and competitor activities to inform positioning and identify opportunities for differentiation.
• Create and maintain sales tools, including pitch decks, case studies, and training materials, to empower our sales team.
• Establish and maintain a feedback loop with Product Management to help inform market and product trends to maximize product-market fit.
• Develop and execute co-marketing programs with strategic partners, enhancing joint value propositions and market reach.
• Mentor and develop a high-performing product and partner marketing team, fostering a culture of collaboration and continuous improvement.

Requirements

• 8+ years of experience in product marketing and partner marketing, with a focus on B2B SaaS solutions.
• Proven track record of successful product launches and partner marketing initiatives.
• Exceptional communication skills, with the ability to craft compelling narratives and present to diverse audiences.
• Strong analytical skills, with experience in market research and competitive analysis.
• Demonstrated ability to lead and mentor teams, as well as influence cross-functional stakeholders.
• Experience in the public safety or emergency services sector is a plus.

Benefits

• Remote-First Culture
• Medical, Dental, and Vision Benefits
• 401k + Free Financial Advisors with Betterment
• Monthly Cell Phone Stipend
• Unlimited Time Off + 15 Observed Holidays
• 12 Weeks of Paid Parental Leave (birthing + non-birthing parents)
• Visit a PSAP (911 Center)
• WeWork Membership for All Employees
• Annual Company Offsite
• AI Tools like ChatGPT + NotionAI
• $500 Work from Home Budget
• $350 Annual L&D Stipend