About the position
At Headway, we’re building the largest national network of therapists who accept insurance — and making mental healthcare radically more accessible in the process. Our ability to serve patients starts with providers. As Director of Product for Provider Growth, you’ll lead the product vision, strategy, and execution for how we attract, onboard, and activate providers on Headway. Your mission is to grow the number of active providers on Headway by delivering a seamless, delightful onboarding and activation experience and by building high-impact growth channels. You’ll lead cross-functional teams responsible for critical surfaces across the provider funnel, including leads forms intakes, credentialing, onboarding, and referrals programs. You’ll also drive new product surfaces and big bets that tie into long-tail growth opportunities, like growing Group Practices. Provider growth is one of Headway’s most important levers for scaling access to affordable mental healthcare. Whether it's building a world-class referrals engine, optimizing conversion through onboarding, or laying the groundwork for future market expansion, this role is at the heart of Headway’s growth story — and critical to advancing our mission. This is a pivotal role for both Headway and our mission to make mental healthcare more accessible.
Responsibilities
- Own the vision and strategy for provider growth — balancing bold bets with near-term impact to increase the number of new activated providers.
- Collaborate deeply with cross-functional teams — design, engineering, data, operations, GTM — to learn fast, ship often, and deliver meaningful outcomes.
- Lead and scale a team of PMs focused on improving conversion through onboarding, referrals, and provider activation flows.
- Use data and design to optimize the onboarding journey and improve conversion, provider experience, and overall efficiency.
- Stay close to providers and the market, using insights, data, and feedback to inform product strategy and prioritization.
- Be a strategic thought partner across the company on growth, activation, and provider experience.
Requirements
- Are a growth-minded product leader with 8+ years of experience driving measurable business impact through product innovation, with at least 4 years managing PMs.
- Have experience with B2B2C or platform products, ideally in a growth, marketplace, or onboarding-focused role.
- Are a strategic thinker who can zoom in and out — balancing long-term vision with near-term execution, and being honest about what matters most.
- Love digging into customer insights, data, and operational realities to shape your strategy.
- Thrive in ambiguous, fast-paced environments and excel at bringing clarity, focus, and momentum.
- Are a motivational leader who knows how to build high-performing teams and influence cross-functional stakeholders.
- Care deeply about delivering meaningful impact — for providers, patients, and Headway’s mission.
Benefits
- Equity Compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave for eligible employees
- Carrot Fertility annual reimbursement and membership
- 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
