Director of Sales and Marketing

About the position

As Director of Sales and Marketing for Fairmont Olympic Hotel, you will be responsible for the oversight of Sales, Marketing and Communication, Events and Revenue including Budget/P&L, expense and revenue forecasting, advertising, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long-term positioning roadmap.

Responsibilities

• Oversee integrated commercial strategies for the hotel.
• Manage the asset by connecting strategy and business processes.
• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance.
• Create strong rapport with key stakeholders including hotel ownership and asset management.
• Produce hotel's Annual Multi-Year Sales and Marketing Strategy Plan, in partnership with on-property leaders and regional support.
• Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise.
• Work with property Leadership to ensure that pricing and rate quotation strategies are in place to maximize all components of sales, food and beverage and incremental revenue opportunities.
• Actively participate in total revenue management and evaluation of business opportunities.
• Work in conjunction with Brand E-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.
• Track and analyze success of marketing campaigns and adjust marketing strategies/budgets based on performance metrics.
• Measure and report impact and ROI of email marketing initiatives and social media initiatives.
• Work with Leadership to establish optimal business mix, review and validate revenue forecasts.
• Develop and execute departmental expense budget and forecasts.
• Train and monitor the group, transient and events contractual, legal and risk agreement practices.
• Develop and maintain detailed and real time knowledge of all competitor and market activity.
• Responsible for the execution of the Fairmont Sales Incentive Program.
• Responsible for recruiting, mentorship and retention of all sales and marketing, revenue and CSC roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Liaise with Fairmont Global Sales, regional support and brand teams.
• Build strong relationships with Visit Seattle, community groups, influencers and 3rd party travel partners.
• Generate reports and analytics for designated Sales platforms and programs.
• Prepare weekly, monthly, quarterly and annual reports as required.
• Participate in sites, FAM, and industry trade shows.
• Maintain relationships with key vendors/ partners.

Requirements

• Must provide proof of eligibility to be employed in the United States of America.
• Experience in luxury hotel as DOSM.
• Minimum of five (5) Years of Hotel Sales, Catering or Marketing Experience in a 4 star plus property.
• Management Experience as a Director.
• Four-year college degree preferred.
• Ability to travel on short notice and adaptable to schedule changes.
• Highly professional presentations and communication (oral and written) skills.
• Proficiency with standard Microsoft Office.
• Ability to perform critical analysis.

Nice-to-haves

• Additional/advanced degree coursework in business administration, marketing and communications.
• Adaptable experience with business strategy, business planning, and business plan development.
• Excellent written and verbal communication skills essential.
• Knowledge of Opera Sales & Catering Software or comparable products.

Benefits

• Salary Range: USD$180K to USD$195K + incentive.
• Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.
• Learning programs through our Academies to promote growth and development.
• Opportunity to develop your talent and grow within property and across the world.
• Ability to make a difference through our Corporate Social Responsibility activities.