Director of Sales and Marketing

About the position

As Director of Sales and Marketing for Fairmont Olympic Hotel, you will be responsible for the oversight of Sales, Marketing and Communication, Events and Revenue including Budget/P&L, expense and revenue forecasting, advertising, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long-term positioning roadmap.

Responsibilities

• Oversee integrated commercial strategies for the hotel.
• Manage the asset by connecting strategy and business processes.
• Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels.
• Create strong rapport with key stakeholders including hotel ownership and asset management.
• Produce hotel's Annual Multi-Year Sales and Marketing Strategy Plan.
• Connect performance needs for the hotel with solutions designed by the Fairmont brand enterprise.
• Work with property Leadership to ensure pricing and rate quotation strategies are in place.
• Maximize net revenue contribution through understanding of market segments and demand drivers.
• Participate in total revenue management and evaluation of business opportunities.
• Work with Brand E-Commerce teams and on property Commercial Leadership to build hotel marketing channels.
• Track and analyze success of marketing campaigns and adjust strategies/budgets as needed.
• Measure and report impact and ROI of email marketing and social media initiatives.
• Work with Leadership to establish optimal business mix and review revenue forecasts.
• Develop and execute departmental expense budget and forecasts.
• Train and monitor group, transient and events contractual practices.
• Develop and maintain knowledge of competitor and market activity.
• Responsible for the execution of the Fairmont Sales Incentive Program.
• Responsible for recruiting, mentorship and retention of sales and marketing roles.
• Lead, engage, and develop team members.
• Liaise with Fairmont Global Sales, regional support and brand teams.
• Build strong relationships with Visit Seattle and community groups.
• Generate reports and analytics for designated Sales platforms and programs.
• Prepare weekly, monthly, quarterly and annual reports.
• Participate in sites, FAM, and industry trade shows.
• Maintain relationships with key vendors/partners.

Requirements

• Must provide proof of eligibility to be employed in the United States.
• Experience in luxury hotel as Director of Sales and Marketing.
• Minimum of five (5) years of Hotel Sales, Catering or Marketing Experience in a 4 star plus property.
• Management Experience as a Director.
• Four-year college degree preferred.
• Ability to travel on short notice and adaptable to schedule changes.
• Highly professional presentations and communication skills.
• Proficiency with standard Microsoft Office.
• Ability to perform critical analysis.

Nice-to-haves

• Additional/advanced degree coursework in business administration, marketing and communications.
• Adaptable experience with business strategy, business planning, and business plan development.
• Excellent written and verbal communication skills essential.
• Knowledge of Opera Sales & Catering Software or comparable products.

Benefits

• Salary Range: USD$180K to USD$195K + incentive.
• Discounted hotel rooms and food & beverage rates at sister properties.
• Learning programs through Academies for growth and development.
• Opportunity to develop talent and grow within property and across the world.
• Ability to make a difference through Corporate Social Responsibility activities.