Director of Sales & Marketing

About the position

ASM GLOBAL, the leader in privately managed public assembly facilities, has an immediate opening for a Director and Sales and Marketing for ASM Global Stockton Complex in Stockton, CA. This position oversees the planning and implementation of a complete marketing campaign for the facility and all events, including group sales, sponsorships, advertising, promotion, publicity, and branding. This position also interacts continuously with clients, promoters, agents, artists, and artists' managers in efforts to confirm events for Adventist Health Arena and Bob Hope Theatre. This includes all aspects of the booking process and assists in the development and coordination of all self-promoted events.

Responsibilities

• Maximize ticket sales for all events using all assets available.
• Create and supervise marketing plans for ticketed events, tenant teams and ASM Global Special Events.
• Direct the public relations image of the facility.
• Manage premium services department and contract renewals.
• Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc.
• Operates the department with a conscious commitment to maximum exposure for the facility and its events.
• Act as a creative director with internal staff and an outside advertising agency.
• Maintain brand standards of logo and name when used by outside parties.
• Aggressively seeks new contacts and maintains working relationships with all media representatives.
• Remains current on national trends in the industry and local market changes.
• Responsible for maintaining cutting-edge status on new ideas or technologies.
• Develop marketing materials and procedures to have the department function effectively as an in-house agency.
• Maintain and increase facility signage revenues.
• Annually produce collaterals such as marketing plans, year-end recap, year-end video and client parties.
• Evaluate current marketing and sponsorships to ensure greatest return on investments.
• Develop new concert, family, comedy, religious, and sporting programming.
• Negotiate venue deals with promoters and/or agents.
• Assist in monitoring and maintaining the booking calendar.
• Obtain full understanding of venue deal points and agreements.
• Assist in contacting prospective promoters, agents, managers, and individuals.
• Follow-up on leads generated by outside sources.
• Create event proformas based on provided template.
• Negotiate, compile, develop, and execute contracts and venue agreements.
• Develop and grow self-promoted events for the venue.
• Assist in creating bids for special events and sporting events.
• Develop and implement ideas for artist gifts and promoter/agent/manager gifts.
• Develop and implement ideas for trade ad campaigns.
• Create specific welcome signage and other related items for Artists.

Requirements

• Bachelor's degree from four-year university in Marketing, Public Relations or related field preferred.
• Minimum of four years' experience in Marketing, Public Relations or Sales in entertainment industry or related field.
• Exposure to and familiarity with similar facility environment.
• 3+ years supervisory experience.
• Excellent written and verbal skills, including strong proof-reading.
• The ability to prioritize multiple projects and meet deadlines.
• Ability to effectively supervise and motivate staff.
• Demonstrate high levels of energy and self-motivation.
• Professional presentation, appearance, and work ethic.
• Advanced knowledge of Microsoft Office.
• Photoshop and Illustrator design experience a plus.
• High aptitude for figures and advanced writing skills.
• Website maintenance and basic HTML knowledge needed.

Nice-to-haves

• Ability to work with limited supervision and as a team member.
• Requires ability to work flexible and extended hours, including nights, weekends and holidays.
• Ability to travel required.

Benefits

• Annual salary range of $105,000 - $110,000 depending on experience.
• Sales commission and bonus eligible.