About the position
DoubleVerify is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DoubleVerify solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DoubleVerify has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. We are seeking a bright, experienced product and portfolio marketer who can both excel strategically and roll up their sleeves to craft differentiated, exciting stories about DoubleVerify across its entire product suite, for the prospects and customers around the globe. DV operates in an exceptionally complex and dynamic market. You will help us successfully navigate the environment by building a thorough competitor program that informs the roadmap, sales strategies, positioning, and enablement programs. To further elevate the DV portfolio narrative and drive differentiation in the market, you will raise awareness of DV’s technology and AI, working closely with our R&D teams.
Responsibilities
- Build and own a comprehensive Competitor program at DV for existing and new developments
- Gain thorough understanding of the dynamics of the market landscape to help position DV portfolio as a leader across the market categories that we expand into
- Align the DV story with existing and new customer needs, navigating complex marketing worlds of the largest brands and agencies
- Drive creation of compelling narratives that showcase the unique differentiation that DV offers across their products
- Be a passionate advocate for the tech stack that DV leverages to drive maximum performance and value to its clients
- Enhance the content library with engaging portfolio content effective across the sales cycle
- Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives
- Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment and effective execution of GTM plans
Requirements
- 8+ years of experience in B2B product marketing, product management, or a related field
- Preference for the background in AdTech or MarTech, with good understanding of the advertising ecosystem
- Strong technical foundation with the ability to understand and articulate complex product concepts
- Positive mindset, always looking for solutions
- Demonstrated ability to inspire and organize cross-functional teams with competing priorities
- Excellent storytelling abilities, including written and verbal communication
Benefits
- Bonus/commission eligibility
- Equity
- Comprehensive benefits package
