About the position
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. We are seeking a results-driven and experienced Director of Product Portfolio Marketing to lead the marketing strategy for our Offers products. Reporting to the Vice President of Product Portfolio Marketing, Consumer Acquisition & Engagement, this role is critical in defining, executing, and managing the marketing approach for the Offers products. The Director will collaborate closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that the Offers value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.
Responsibilities
- Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
- Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
- Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
- Work closely with product management to stay aligned on marketing objectives for their business and support integrated B2B marketing strategies to drive performance through various marketing channels.
- Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
- Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
- Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
- Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
- Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes.
Requirements
- Proven experience in product marketing, preferably in a B2B environment.
- Experience working in ad-tech, martech or digital media ideally within both high-growth environments and large, matrixed enterprises.
- Strong understanding of product lifecycle management, competitive positioning, and market trends.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
- Data-driven mindset with the ability to leverage insights for strategic decision-making.
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
