About the position
The Email Marketing Specialist will support the company-wide database marketing efforts, both in strategy and execution. S/he will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategy, and other areas of our expanding email marketing plans. Requires good analytical skills to filter, prioritize, and/or consolidate requests.
Responsibilities
- Execute email marketing best practices
- Build, edit, and update email templates within Salesforce Marketing Cloud (SFMC)
- Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue campaigns, informational sends, etc.
- QA (review) and deploy email campaigns or journeys using SFMC
- Collaborate with marketing managers, designers, copywriters, and project managers to see the project through the process, deployment, and analysis
- Provide reporting on email campaigns
- Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)
- Maintain the email send calendar and meet deadlines for target launch dates
- Perform other duties as assigned
Requirements
- Bachelor's degree in Marketing or a related field is preferred
- Minimum of 1 - 2 years of experience in email marketing or an equivalent combination of education, training and experience
- Knowledge of CAN-SPAM, CCPA, and GDPR email regulations
- Experience with Salesforce Marketing Cloud is preferred
- Experience with SQL
- Familiarity with HTML and AMPscript
- Experience in the Hospitality/Tourism industry is preferred
- Strong organizational, time management, and prioritization skills
- Excellent communication skills, both verbal and written
- Ability to thrive in a dynamic, fast-paced work environment
- Ability to problem solve and pay meticulous attention to detail
- Adept at multi-tasking
- Ability to work in-office in a Monday through Friday schedule
Benefits
- Comprehensive health benefits – medical, dental and vision
- Paid Time Off (PTO) – vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement & development opportunities
- Community Involvement Programs
