About the position
The Existing Customer Marketing (ECM) team within the Marketing & Franchise Development organization drives all aspects of the customer lifecycle including Early Engagement, Usage & Loyalty and Retention strategies. The ECM team is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi – increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. Specifically, the VP of ECM Customer Management Integration is charged with navigating and completing the channel integration steps to get strategies into market. You will stay abreast of marketing technology capabilities and a resource for the team. This requires a sense of creativity, keen eye for detail and collaboration mindset to partner with a cross functional team to turn concepts into reality.
Responsibilities
- Partners with internal teams to develop campaign strategy and plans.
- Ensure marketing campaigns are designed and executed flawlessly to meet business goals.
- Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues.
- Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
- Collaborate with business partners to execute campaigns/initiatives that drive greater customer engagement.
- Make decisions and recommendations based on analytics and experience evaluating competitive analysis.
- Identify and manage issues to resolution.
- Manage internal legal and creative reviews and approvals for marketing campaigns.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets.
Requirements
- 6-10 years of experience in Marketing and retail bank/financial services industry experience.
- Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
- Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
- Creative problem solving and sense of ownership.
- Solid communication, presentation and project management skills.
- Experience working with cross-functional teams and creative agencies.
- Experience managing multi-channel marketing campaigns end-to-end.
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Nice-to-haves
- Master’s degree preferred
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
