About the position
LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Business Services vertical, we offer a multitude of solutions focused on helping businesses of all sizes drive higher revenue growth, maximize operational efficiencies, and improve customer experience. Our solutions help our customers solve difficult problems in the areas of Anti-Money Laundering/Counter Terrorist Financing, Identity Authentication & Verification, Fraud and Credit Risk mitigation and Customer Data Management. In your Portfolio Marketing role at LexisNexis Risk Solutions, you will be representing the customer voice throughout all our value propositions, while also leading the launch stories and speaking to our audiences about why our products matter. This role involves developing innovative value propositions and compelling storytelling to engage users while shaping the future of LexisNexis Risk Solutions' industry-leading software. You will collaborate with diverse teams across the organization, providing strategic guidance on both inbound and outbound marketing efforts to enhance brand awareness and generate a strong pipeline of opportunities for our expanding suite of services. As the global leader of Portfolio Research, you will play a critical role in shaping the commercial strategy for our target audiences. You will be responsible for gathering and analysing key insights to refine the positioning and targeting of our solutions, ultimately driving pipeline growth across our entire Financial Crime Compliance portfolio.
Responsibilities
- Develop portfolio- both solution level as well as product level strategies and build global go-to-market strategy that support major revenue streams and adoption goals.
- Drive alignment across product and business teams for the purpose of unifying our vision and goals for the buyer experience across our entire portfolio.
- Partner with cross-functional team leaders to develop go-to-market plans globally and support a team quarterbacking launches to drive adoption of our solutions.
- Inspire action through data-driven insights and execute with operational rigor and efficiency.
- Lead the research on technology, market and competitive trends to inform plans and create new value propositions.
- Evangelize and pitch new messaging ideas to cross functional teams and executives.
- Communicate user needs and perspectives to the broader organization - serve as the voice of the customer for product and sales.
- Lead the crafting of compelling stories, content and images for launch materials, website, and sustaining marketing programs.
- Launch products worldwide in conjunction with regional marketing teams and public relations & communications team.
- Lead the analysis of user feedback and operational data and integrate key insights back to product/ sales and marketing teams.
- Develop and own product positioning and messaging specifically to our sector channels.
- Create segment-specific sales and marketing content to go after new business in key growth markets.
- Understand the needs and buying patterns of our core market segments to build compelling value propositions for our payments & compliance products and brand.
- Understand the competitive landscape and be the expert on our competition and how they are positioned in our market.
- Act as Thought Leader for our portfolio of products internally and externally, including supervision of written work production to support company's views.
Requirements
- 10+ years of experience in product marketing or related roles, with a proven track record of developing and executing successful go-to-market strategies.
- Bachelor's / Master's degree in Marketing, Business Administration, Communications, or a related field is ideal with combined demonstrated experience in the field.
- Proven experience in developing and executing portfolio-level and product-level strategies, including global go-to-market plans that drive major revenue streams and adoption goals.
- Demonstrated ability to drive alignment across product and business teams, partner with cross-functional leaders, and quarterback launches to ensure unified vision and goals for the buyer experience.
- Strong analytical skills with the ability to inspire action through data-driven insights, execute with operational rigor, and integrate user feedback and operational data into product, sales, and marketing strategies.
- Expertise in researching technology, market, and competitive trends to inform strategic plans, create compelling value propositions, and understand the competitive landscape to position products effectively in the market.
- Extensive experience in developing and owning product positioning and messaging, creating segment-specific sales and marketing content, and launching products worldwide in collaboration with regional marketing and public relations teams.
Benefits
- Comprehensive, multi-carrier program for medical, dental and vision benefits.
- 401(k) with match and an Employee Share Purchase Plan.
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs.
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.
