Field Marketing Manager

About the position

Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our customer success organization. In this role, you will collaborate with the Field Marketing unit to devise and execute strategic growth campaigns and events, fueling inbound leads, and contributing to pipeline growth and revenue for the sales team. As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas.

Responsibilities

• Manage and drive field marketing campaigns and growth initiatives by developing and executing diverse upsell and cross-sale programs, mastering various marketing platforms, and coordinating the creation of marketing assets for campaigns.
• Act as the campaign expert for all marketing campaigns respective to the customer success organization and events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
• Support the Customer Success and Account Managers by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities for new business, upsell, and cross-sell to align with company goals.
• Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows.
• Support and oversee various projects, including events, webinars, email marketing, material productions, and third-party partnerships.
• Optimize outreach strategies and contribute to nurturing marketing leads effectively.
• Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
• Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs.
• Assist Meltwater's corporate marketing team in the planning and execution of our annual flagship Summit in NYC.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4+ years of marketing experience in a B2B/SaaS company.
• 2+ years of experience in customer marketing.
• Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies.
• Strong experience in client and prospect communications, acquired from either sales or marketing roles.
• Excellent written and verbal communication skills.
• Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation.
• Committed to building strong internal partnerships and driving alignment between marketing and sales teams.
• Proven drive and a continuous learning mindset.
• Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
• Understanding of field business and target audiences.
• Marketo and Salesforce experience is a plus.
• Openness to a hybrid work schedule, requiring in-office presence for 2 days a week.
• Legal authorization to work in the country of hire is mandatory for this position.
• An ability to think big-picture while delivering on the details.

Nice-to-haves

• Marketo and Salesforce experience is a plus.

Benefits

• Enjoy flexible paid time off that allows you to have an enhanced work-life balance.
• Excellent medical, dental, and vision options.
• 401(k) matching, life insurance, commuter benefits, and parental leave plans.
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
• Compensation overview: Base Salary of $85,000 - $100,000 USD per year + 15% quarterly bonus subject to the terms of the applicable bonus plan.
• Total compensation range for this position: $85,000 - $115,000 USD per year.