About the position
We are seeking a strategic and self-starter Field Marketing Manager to spearhead our field marketing initiatives. This role offers an exciting opportunity to develop and execute comprehensive, global field marketing strategies. You will manage a mix of sponsored and self-hosted events, as well as participate in co-marketing initiatives targeting prospects, customers, and partners.
Responsibilities
- Develop and implement in-person marketing strategies aligned with sales objectives to drive demand and sales across targeted markets.
- Plan and execute a variety of events, including industry conferences, regional events, and partner programs, ensuring effective pre-event engagement, onsite conversations, and follow-up from the sales team.
- Work closely with the sales and marketing teams to build an event plan that aligns with our target account list and pipeline goals.
- Manage the marketing event budget, ensuring optimal allocation of resources and tracking ROI on events.
- Create and track key performance indicators (KPIs) and analyze post-event data to inform future marketing programs and strategies.
- Experience managing external vendors or agencies to execute various types of events across NA and Europe.
Requirements
- 3+ years in field or event marketing for B2B software solutions.
- Experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and project management tools (e.g., Notion).
- Strong organizational skills that are displayed through running effective meetings, holding internal stakeholders accountable, and managing multiple projects simultaneously.
- Ability to analyze new event opportunities to inform decision-making and strategy development for future events.
- Excellent verbal and written communication skills, with the ability to effectively engage stakeholders at all levels, especially on the leadership team.
- AI fluency or willingness to learn is a requirement.
Nice-to-haves
- Familiarity with C-suite audiences, challenges, and regulatory environments.
- Proven ability to develop innovative marketing programs that drive engagement and conversion.
Benefits
- Competitive Salary and Equity
- Health, dental, and vision coverage.
- Ergonomic benefit to cover the costs of equipment to help staff stay healthy while working.
- Coverage for co-working spaces like WeWork and in-person meetups.
- Unlimited time off to support our employees.
- Up to 12 weeks of paid parental leave.
- 401(k) plan for employees (US only).
