About the position
Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This is a remote position with the possibility of periodic office visits based on business needs. Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We're looking for a Field Marketing strategist to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives.
Responsibilities
- Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
- Align activation strategies with center-specific needs
- Track center's performance and oversee marketing impact at center level
- Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
- Develop initiatives aligned with local insights to achieve goals
- Work closely with center managers to understand local needs and tailor marketing efforts
- Ensure brand consistency across all in-center marketing materials and activities
- Support in-center marketing activities
- Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
- Identify and bring support and guidance to define local alliances (prospecting and negotiation)
- Manage relationships with local businesses
- Activate and validate contingency/special plans on demand
- Work closely with operations to support centers effectively
- Field Marketing Strategist will oversee a portfolio of 21 to 37 centers
- Travel up to 50% of the time, with a minimum of 4-8 center visits per month
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 4+ years of previous experience in field marketing, event management, or local activations
- Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
Nice-to-haves
- Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
- Advanced degrees or certifications in relevant areas
- Professional experience in the pharmaceutical or related industry
- Experience in engaging and managing third-party providers
Benefits
- Medical, Dental, Vision
- PTO
- 9 paid Holidays per year
- Up to 5% 401(K) match
- Tuition reimbursement
- First year PTO accrual of 120 hours per year, increasing to 160 hours after 365 days of employment
- For California: first year PTO accrual of 72 hours per year, increasing to 112 hours after 365 days of employment
- Eligible to participate in 5% of the company bonus pool
