About the position
Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. This is a remote position with the possibility of periodic office visits based on business needs. Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We're looking for a Field Marketing strategist to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you!
Responsibilities
- Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
- Align activation strategies with center-specific needs
- Track center's performance and oversee marketing impact at center level
- Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
- Develop initiatives aligned with local insights to achieve goals
- Work closely with center managers to understand local needs and tailor marketing efforts
- Ensure brand consistency across all in-center marketing materials and activities
- Support in-center marketing activities
- Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
- Identify and bring support and guidance to define local alliances (prospecting and negotiation)
- Manage relationships with local businesses
- Activate and validate contingency/special plans on demand
- Work closely with operations to support centers effectively
- Field Marketing Strategist will oversee a portfolio of 21 to 37 centers
- Travel up to 50% of the time, with a minimum of 4-8 center visits per month
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 4 + years of previous experience in field marketing, event management, or local activations
- Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
Nice-to-haves
- Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
- Advanced degrees or certifications in relevant areas
- Professional experience in the pharmaceutical or related industry
- Experience in engaging and managing third-party providers
Benefits
- Medical
- Dental
- Vision
- PTO
- 9 paid Holidays per year
- up to 5% 401(K) match
- tuition reimbursement
- 120 hours of PTO accrual in the first year, increasing to 160 hours after 365 days of employment
