About the position
The position involves developing and driving marketing priorities, strategies, goals, objectives, and tactics for key industries and partners in North America (NAM) to achieve both direct and indirect goals and KPIs, aligning with the overall American strategy and plan. The role requires a deep understanding of local region and customer dynamics across various segments, including new business, existing customers, large enterprises, SMBs, industries, and influencers. The candidate will identify the right mix of marketing channels, activities, and programs to support the achievement of monthly and quarterly pipeline goals for both direct and indirect motions. The role also includes collaborating with campaigns, industry marketing, sales, and partner managers to develop an integrated campaign approach and strategy, which encompasses field activations, account-based marketing (ABM), customer expansion activities, partner joint marketing, and user groups to generate a qualified pipeline. The candidate will lead the execution of local marketing activities from digital to events and through direct and indirect channels, leveraging the Americas team and global programs. Close collaboration with the Sales Development Representative (SDR) team is essential to ensure marketing performance, lead follow-up, and pipeline building. Understanding the partner landscape (strategic, reseller, or channel) is crucial for leveraging business growth. The candidate will also investigate key associations and relevant organizations to build brand awareness for Talkdesk in new markets, forecast, measure, and analyze the impact of plans and campaigns on sales cycles, manage budgets quarterly, and build strong relationships in the field with sales and partner teams to ensure alignment across sales, channel, and marketing.
Responsibilities
- Develop and drive marketing priorities, strategies, goals, objectives, and tactics for key industries and partners in NAM.
- Understand local region and customer dynamics across segments including new business, existing customers, large enterprises, SMBs, industries, and influencers.
- Identify the right mix of marketing channels, activities, and programs to support monthly and quarterly pipeline goals.
- Collaborate with campaigns, industry marketing, sales, and partner managers to develop an integrated campaign approach and strategy.
- Lead execution of local marketing activity from digital to events and through direct and indirect channels.
- Work closely with SDR team to ensure marketing performance, lead follow-up, and pipeline build.
- Understand the partner landscape for leverage in building the business.
- Investigate key associations and relevant organizations to build brand awareness.
- Forecast, measure, and analyze the impact of plans and campaigns on sales cycles.
- Manage budget on a quarterly basis.
- Build strong relationships in the field with sales and partner teams to ensure alignment.
Requirements
- Experience planning, executing, and optimizing B2B demand generation and enterprise marketing programs and events for both direct and indirect channels.
- Knowledge of key industries such as FSI, Retail, HLS, Public Sector, or Travel and Hospitality is a plus.
- Strong business partnering skills with cross-functional teams including sales, channel, operations, and marketing organization.
- Ability to balance managing the big picture with tactical, detailed execution.
- Strategic problem solver with the ability to diagnose and solve challenges using data and testing.
- Excellent written and verbal communication skills in English.
- High energy and a passionate builder with a strong growth mindset.
- Collaborative team player looking to do the best work of their career.
- Working knowledge of best-in-class martech tools.
