About the position
Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food. Our team, based at our HQ in Salisbury, MD, is looking for a Marketing Manager to support our Wholesale, Industrial, International and Foodservice division. The Marketing Manager will support the duties of the Director of Marketing and is a key driver of profitable growth of our business in the WIFI/Foodservice Channel. The salary range for this position is $84,000.00 - $126,000.00 per year, based on experience and qualifications with annual bonus available (variable depending on performance). In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.
Responsibilities
- Develop and perform customer presentations for the secondary chains as defined by National Account Sales Leadership.
- Perform syndicated tool research, web research as well as working with the ad agency to create data resources.
- Create valuable Culinary Ideations with customers requiring giving R&D and Chef direction plus group presentations for our premium proteins.
- Be the marketing resource for Regional Business Managers and Brokers.
- Bring Foodservice resources to the field supporting actions at the Market levels.
- Perform role as Marketing lead delivering Category expertise.
- Support the Director of Marketing in WIFI creating strategy and driving profitable growth.
- Assist in enhancing quality for the Categories.
- Perform key Product Line Management: new product development with R&D; Product line rationalization recommendations; packaging upgrades; financial management reporting to Marketing and Channel leads.
- Lead role in managing price deviations/P&L impact actions for cost and price.
- Identify changes within the category maintaining accurate competitive database for use in sales training.
- Develop communication for new product offerings.
- Implement Strategic Plan Marketing tactics in key Segments as the Category expert.
- Participate in key brand in various platforms including Point of Sale, Food Show Materials, Training Materials, Web Site content.
- Create new product ideas for growth.
- Work within the R&D process to prioritize creation of new categories, products, co-pack arrangements, new packaging, new processes and cost reduction.
- Perform as Marketing Lead for the Category increasing profit.
Requirements
- Bachelors Degree in Marketing or Business related field.
- 5-7 years related Protein product/category as Manager specific experience.
- Ability to think and act strategically.
- Proactively identify business issues.
- Develop and implement successful programs to grow the brand profitably.
- Strong oral and written communication skills.
- P&L understanding.
- Strong quantitative analysis skills for 'fact based' strategic recommendations.
Nice-to-haves
- MBA considered valuable/desirable.
Benefits
- Medical/Rx
- 401(k) with employer match after 1 year
- Critical illness insurance
- Accident insurance
- Dental insurance
- Vision insurance
- Life insurance
- Optional group life insurance
- Short-term and long-term disability protection
- Flexible spending accounts
- Paid time off
