About the position
I'm hiring our first fully dedicated Product Marketing Manager. Thus far, we've built a paid ads team of just A-players. You'll be the first hire focused entirely on product marketing, owning Motion's entire PMM direction. You'll have full creative reign over the narratives and positioning that represent Motion while working with a marketing/GTM team that embraces experimentation and new ideas. That means you'll own and execute on go-to-market strategy for new features and products (specifically, AI employees), life cycle marketing, SEO / GEO initiatives, sales enablement, and content marketing more broadly. I will teach you everything I know about the product, customer, and how we have won thus far. It'll be up to you to develop and ship the content that ultimately leads to product-led and sales-led conversions. The goal for someone really successful in this position is to use product marketing to build the most successful software brand that has ever existed (think Duolingo but b2b instead of consumer). We've worked hard to ensure Motion's team has one of the highest talent-density teams in the world. We have accomplished in weeks or months what it would take larger teams years to do and we'd love to have you if that sounds exciting.
Responsibilities
- Own Motion's entire product marketing direction.
- Develop and execute go-to-market strategy for new features and products.
- Lead life cycle marketing initiatives.
- Implement SEO / GEO initiatives.
- Support sales enablement efforts.
- Create and manage content marketing strategies.
Requirements
- Ambitious and looking to prove yourself.
- Ability to take ownership of projects and lead them to completion.
- Strong understanding of customer needs and market positioning.
- Excellent attention to detail and operational excellence.
- Expert copywriting skills.
Nice-to-haves
- Experience in B2B marketing.
- Familiarity with AI technologies.
- Background in growth marketing.
Benefits
- Opportunity to work with top talent.
- High level of responsibility and coaching.
- Fast-paced and dynamic work environment.
