About the position
When you're part of the team at Thermo Fisher Scientific, you'll do important work. Surrounded by collaborative colleagues, you'll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an outstanding strategy for the near term and beyond. Take your place on our strong team and help us make significant contributions to the world. You are passionate about science and customer-centric marketing! Do you believe understanding users and their needs not only allows us to better serve them, but is critical to help us stay competitive as well? We are looking for an experienced and dynamic Global Strategic Marketing Manager for Viral Production with high self-discipline, outstanding time management skills, and the ability to work effectively with minimal information. The ideal candidate will have a strong background in strategic business campaign management, excellent communication skills, and the capability to figure things out with outcomes in mind. As a Global Strategic Marketing Manager for Viral Production, you will work closely with many partners to develop strategy and implement global marketing programs to drive awareness and generate demand for our Viral Production business. You will be working in a fast-paced environment.
Responsibilities
- Develop and implement comprehensive global marketing programs through a strategic and data-driven approach on tactic selection, and decision making to drive business outcomes.
- With a focus on customer needs, develop and test creative content and messaging.
- Collaborate with application/technical marketing and product management teams to seamlessly incorporate their content into strategic marketing programs.
- Lead the end-to-end marketing program process, from strategy development, planning, execution, and present program performance, priorities, and support needed to provide business-wide visibility.
- Identify new opportunities and innovative ways to improve program efficiency and customer engagement.
- Maintain a deep understanding of market trends, customer behavior, and competitive landscape to advise marketing program strategies.
- Cultivate strong relationships with key customers, acting as their advocate within the company to ensure their needs are met.
- Coordinate with regional marketing teams to tailor campaigns to local markets while maintaining global consistency.
- Strong project management to ensure results are completed time and on budget, can hold themselves and others accountable.
- Handle marketing program budgets, ensuring cost-effective allocation of resources and improving return on investment.
- Travel in the field occasionally to work directly with customers, understanding their needs, gather feedback, and ensure marketing program relevance and effectiveness.
Requirements
- Bachelor's degree in life sciences, biology, marketing, business administration, or communications.
- 8+ years of experience with accomplishments in marketing and/or market development.
- 2+ years of experience in viral production marketing.
- Proven track record of successfully managing and driving high profile marketing programs.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external partners.
- Willingness and ability to travel <20% of time.
- Ability to work independently and handle multiple projects simultaneously in a fast-paced environment.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Benefits
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
- Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.
