Growth Marketing Analyst

About the position

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Responsibilities

• Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
• Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
• Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
• Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
• Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
• Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
• Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
• Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
• Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
• Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
• Present findings and recommendations to business partners in a clear and concise manner.

Requirements

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
• 3+ years of advanced SQL required (Python and/or R a plus)
• Ability to collaborate and communicate effectively with various groups of established partners including marketing, technical teams, and agencies across different regions and cultures
• Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
• Established knowledge of media metrics and media calculations
• Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
• Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
• Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
• Familiarity with generative AI and prompt engineering
• Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
• Track record of data project management, thought leadership, and self-direction
• Ability to work independently and in a team environment, managing multiple priorities.
• Passionate about gaming and video game culture.

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Bonus package eligibility.