Growth Marketing Engagement u0026 Retention Manager, Apple Services

About the position

Apple is seeking an experienced, lifecycle marketer with a passion for growing Services business. The Growth Marketing Manager will work with a wide variety of cross-functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of Apple Wallet.

Responsibilities

• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
• Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams.
• Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
• Define customer journeys, value propositions and educational messaging.
• Submit and maintain requirements briefs to ensure flawless execution of campaigns.
• Develop and optimize engagement and retention strategies for Apple Services.
• Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers.
• Identify opportunities to enhance the messaging experience, through new platform capabilities, and privacy friendly targeting capabilities.

Requirements

• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.