About the position
This role requires a blend of strategic planning, creative execution, and data analysis to understand customer and end-user (participant) behavior and market trends, specifically in the health & benefits industry. The ideal candidate has strong proven experience in developing and executing effective B2B and B2B2C strategies to enhance engagement, loyalty, utilization, and retention, ultimately driving business growth. This position focuses on building strong customer relationships through targeted marketing initiatives and by leveraging customer success stories and advocacy. In addition, the proven ability to build and execute strong end-user behavior-based engagement campaigns and programs is a must. The successful candidate will demonstrate: A proven ability to delight and engage customers, building stronger relationships through engaging marketing campaigns. A strong passion for serving and understanding customers and end users (participants). Exceptional interpersonal skills to nurture customer relationships and collaborate effectively with cross-functional teams. Incredibly creative marketing and communication skills. Strong analytical skills to determine marketing effectiveness and the ROI of customer engagement efforts. Strategic thinking to see beyond day-to-day tasks and contribute to marketing and sales goals, brand strengthening, and improved customer experience.
Responsibilities
- Develop and implement B2B and B2C marketing strategies to increase customer and participant engagement, loyalty, utilization, and retention.
- Lead and manage customer engagement programs, including events, workshops, and nurture campaigns.
- Lead and manage participant engagement programs and marketing initiatives that drive business impact and growth.
- Cultivate customer relationships to drive renewals, referrals, cross-sells, and upsells.
- Identify and leverage customer advocates through case studies and speaking opportunities.
- Analyze market data and consumer insights to optimize marketing efforts and report on campaign performance.
- Manage marketing budgets and external agency relationships.
- Collaborate cross-functionally with sales, product, and creative teams to align marketing initiatives with business objectives.
- Stay current with marketing technologies and trends to maintain competitive advantage.
Requirements
- Minimum of 3-5 years of proven experience in marketing, communications, or a related field, with a preference for customer and/or consumer marketing experience.
- Experience marketing within the health & benefits industry.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Strong understanding of marketing principles, strategies, channels, and best practices.
- Proficiency in analyzing data, identifying trends, and making data-driven decisions.
- Experience with CRM systems and marketing automation platforms.
- Ability to create and execute effective marketing campaigns and programs that drive customer engagement and advocacy.
- Excellent written and verbal communication, interpersonal, and collaboration skills, including the ability to write effective copy.
- Strategic thinking with the ability to develop and execute marketing plans aligned with business objectives.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Creative thinking for innovative marketing ideas and campaigns.
- Ability to work independently and as part of a team.
Benefits
- Health, dental and vision insurances
- Retirement savings plan
- Paid time off
- Health savings account
- Flexible spending accounts
- Life insurance
- Disability insurance
- Tuition reimbursement
