Growth Marketing Manager

About the position

The Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement. This role involves both strategizing and managing campaigns across different channels, including email marketing, field marketing, paid digital and more. The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing.

Responsibilities

• Own Campaign Strategy & Execution for Specific Verticals and Segments
• Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals
• Manage and optimize end-to-end campaign execution, from planning to analysis
• Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
• Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets
• Collaborate with sales teams and stakeholders to maximize event visibility and engagement
• Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed
• Design and execute targeted email marketing campaigns to drive engagement and demand
• Develop personalized email content and strategies
• Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
• Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
• Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects
• Utilize data-driven insights to guide marketing strategies and decisions
• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
• Provide regular reports and recommendations to senior management based on campaign performance and market trends

Requirements

• 3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns
• B2B SaaS and start-up experience is a plus
• Strong understanding of regional event marketing, particularly pre and post event marketing
• Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn)
• Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners

Benefits

• Canary Days: Company-wide days off to ensure there is at least one extended weekend or day off each month
• Self Improvement Club: Monthly meetings to share personal goals with a budget for purchases that help achieve these goals
• Professional Development Chats: Budget to drive cross-functional professional development conversations across the organization
• Travel Reimbursement: Stipend for team members to visit offices across New York, San Francisco or Dallas
• Personal Travel Reimbursement: Credit towards stays at hotels that Canary works with