About the position
InRule Technology, Inc. is a PE-backed SaaS company with hundreds of customers in more than 40 countries. Our integrated decisioning, machine learning, and process automation software enables IT and business leaders to make better decisions faster, operationalize machine learning, and improve complex processes. We are proud to be trusted by some of the world's largest banks, insurance companies, healthcare organizations, and governments for use in mission-critical applications. By making automation accessible, InRule increases productivity, drives revenue, and provides exceptional business outcomes. We're looking for a Growth Marketing Manager to take ownership of our marketing engine-driving and optimizing lead flow, managing external partners, and ensuring our digital presence stays sharp, modern, and performance-driven. At our core, we believe that empowering our customers starts with empowering our people. If you're someone who thrives at the intersection of strategic execution and cross-functional coordination, and you love the pace and impact of high-growth SaaS, this role is for you.
Responsibilities
- Drive qualified lead flow and pipeline contribution in partnership with our outsourced demand generation agency.
- Define KPIs, track performance, and provide regular reporting and insights to the CRO and GTM team.
- Develop testing and experimentation frameworks to continuously improve conversion across channels.
- Own agency and vendor relationships by managing briefs, timelines, deliverables, and results to ensure lead generation targets are met.
- Oversee the day-to-day evolution of our website including updates, UX improvements, SEO health, and campaign landing pages.
- Ensure the site reflects a modern, compelling brand presence and supports conversion goals at every stage of the funnel.
- Lead the partnership with our website development firm, taking full responsibility for site updates, optimization initiatives, and ensuring the website remains modern, scalable, and conversion-focused.
- Build and maintain dashboards in collaboration with marketing ops (internal or external) to track MQLs, CPL, CAC, and other funnel metrics.
- Make strategic recommendations grounded in performance data, market benchmarks, and customer insight.
Requirements
- 5+ years of B2B SaaS marketing experience with a strong focus on demand generation, performance marketing, or growth marketing.
- Proven success managing external agencies, freelancers, or vendors to deliver measurable outcomes.
- Hands-on experience owning or heavily influencing marketing websites (content, CRO, SEO, CMS tools).
- Familiarity with common marketing tech stacks (e.g., HubSpot, Salesforce, GA4, CMS platforms like WordPress).
- Comfortable working with remote teams and asynchronous communication across functions.
Nice-to-haves
- Biased for action: You move quickly, make data-informed decisions, and drive measurable results.
- Collaborative communicator: You know how to work across internal teams and external partners to get things done.
- Customer champion: You always think in terms of customer pain points, outcomes, and value.
- Organized operator: You can manage multiple workstreams and vendor relationships without losing sight of the big picture.
Benefits
- Competitive Salary: $130K Base/ $30K Variable per year. Commensurate with experience and industry standards.
- Comprehensive health insurance
- 401(k) retirement
- Paid time off
- Opportunities for professional development
