Growth Marketing Manager

About the position

As the Growth Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies that drive customer acquisition, engagement, and revenue growth. You'll work closely with Sales, Product, and Revenue Operations teams to optimize marketing campaigns, experiment with new channels, and refine our go-to-market strategy. Your work will directly contribute to Middesk's continued growth and market leadership.

Responsibilities

• Own and optimize performance marketing channels (Google Ads, LinkedIn, display, chat) to drive high-quality leads and conversions.
• Develop and implement SEO strategies to increase organic visibility and inbound traffic.
• Execute A/B tests and conversion rate optimization (CRO) strategies to improve the efficiency of the marketing funnel.
• Scale account-based marketing (ABM) efforts, working closely with sales to target and convert high-value accounts.
• Build and manage marketing automation workflows in Hubspot to nurture leads and improve conversion rates throughout the sales funnel.
• Develop and measure multi-channel demand generation campaigns, including paid media, content marketing, and email marketing.
• Collaborate with the Product Marketing and Content team to develop engaging content and messaging that resonates with our target audience.
• Analyze marketing performance data and key growth metrics, providing insights and recommendations to optimize campaigns.
• Experiment with new growth channels and creative marketing ideas, testing and iterating to identify scalable opportunities.
• Work closely with Revenue Operations to enhance marketing attribution, pipeline velocity, and reporting to measure success of programs.

Requirements

• 4+ years of experience in growth, demand generation, or performance marketing, preferably in B2B SaaS or fintech.
• Deep expertise in paid media (Google, LinkedIn, programmatic display, retargeting), SEO, and conversion rate optimization (CRO).
• Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar BI tools.
• Hands-on experience with A/B testing, marketing automation platforms (HubSpot, Marketo), and lead nurturing strategies.
• Understanding of ABM (Account-Based Marketing) strategies and how to align with sales to increase conversions and drive revenue.
• Ability to move fast, test often, and iterate based on data insights.
• Strong communication and project management skills, with a track record of working cross-functionally.

Nice-to-haves

• Experience in fintech, compliance, or business identity verification industries.